The Mad Corporate World of Glenn Beck

When I picked up a ringing phone Monday morning, the next thing I knew a producer was inviting me to appear on Glenn Beck's TV show.

Beck has become a national phenom with his nightly hour of polemics on CNN Headline News -- urging war on Iran, denouncing "political correctness" at home, trashing immigrants who don't speak English, mocking environmentalists as repressive zealots, and generally trying to denigrate progressive outlooks.

Our segment, the producer said, would focus on a recent NBC news report praising the virtues of energy-efficient LED light bulbs without acknowledging that the network's parent company, General Electric, sells them. I figured it was a safe bet that Beck's enthusiasm for full disclosure from media would be selective.

A few hours later, I was staring into a camera lens at the CNN bureau in San Francisco while Beck launched into his opening. What had occurred on the "NBC Nightly News," he explained, "was at best a major breach of journalistic integrity." And he pointed out: "The problem isn't what NBC is promoting. It's what they're not disclosing."

A minute later, Beck asked his first question: "Norman, you agree with me that they should have disclosed this?" The unedited transcript tells what happened next.

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Norman Solomon: It's a big problem when there's not disclosure. I'm glad you opened this up. And I wouldn't want any viewers of this program to be left with the impression that somehow General Electric is an environmentally conscious company.

On the contrary, they have a 30-year history of refusing and actually fighting against efforts to make them clean up the Hudson River, which GE fouled with terrible quantities of horrific PCBs, other rivers as well. People told they can't fish in the Hudson River. General Electric still lobbying to not have to clean up.

General Electric, even today -- and this report is very timely -- General Electric is lobbying to get Congress to pass $18 billion in taxpayer-backed loan guarantees for a huge GE product which is General Electric components for nuclear power plants. So we should not be fooled in any way by efforts to greenwash General Electric or any other company.

Glenn Beck: You know what's amazing to me? GE has a bigger budget for -- special interest budget than all of the oil companies combined, and yet nobody says anything. Let me reverse this.

Norman, do you think if I got on as somebody who says I don't know what we can do about global warming, I'm not sure man causes it, and I certainly don't want to have laws and regulations on this, if I got on and said that but I was being -- my corporate -- my corporate parent was Exxon Mobil, do you think I'd get away with that for a second without that being on the front page of the New York Times?

Solomon: Well, other networks, including General Electric's NBC, have been very slow on global warming. And in fact, General Electric has major interest in components and products used by the oil and gas industry.

I think if you look across the board, all the major networks, even so-called public broadcasting, which has Chevron underwriting its 'Washington Week' program every Friday, there is a problem, as you say. I think your words are very apt, 'promoting' but 'not disclosing.'

But let's be clear about this, Glenn. I have a list here, for instance, that I jotted down.

ABC, owned by Disney. ABC doesn't disclose in their relevant news reports about Disney's stake in sweatshops.

Fox News -- and now as of the last couple of days now, Wall Street Journal owned by the same entity, Rupert Murdoch's News Corp -- they don't disclose that the ownership is entangled with the Chinese government to the detriment of human rights but to the advancement of the profit margin of the parent company.