Marijuana Is Safer: So Why Are We Driving People to Drink?

The following is an excerpt from the just-released book, Marijuana is Safer: So Why Are We Driving People to Drink? by Steve Fox, Paul Armentano, and Mason Tvert (Chelsea Green, 2009).

Dateline: February 1, 2009. It’s Super Bowl Sunday and throughout the nation millions of Americans have stocked their shelves and refrigerators with alcohol for the big game. In living rooms across the country, guests will enjoy the libations and gawk at the humorous beer commercials sprinkled liberally throughout the telecast. Like the Fourth of July and fireworks, the Super Bowl and booze are an American tradition. There is no societal stigma associated with this excessive drinking. It is all part of the celebration. Like the old saying goes: “We don’t have a drinking problem. We drink. We get drunk. No problem.”

But as the day’s festivities build to a climax, the nation is thrown into turmoil. Internet headlines announce that Olympic swimming hero Michael Phelps, who months earlier had electrified audiences throughout the world by winning eight gold medals in Beijing, had been captured in full digital glory taking a bong hit at a private party. The horrors! How could he do such a thing?

Almost immediately online articles appear, replete with quotes of disillusionment from anyone with even a tangential connection to the world’s most decorated Olympian. Hours later, Phelps issues a public statement. He apologizes for his “regrettable” behavior and “bad judgment,” and promises “it will not happen again.” Was Phelps’s apology issued because he was reportedly also drunk and “obnoxious” at the same party? Of course not. Being drunk in public is not the sort of behavior that triggers public outrage and social condemnation.Taking a hit or two of marijuana, on the other hand, most certainly is.

In the days that followed, our society piled on the way it often does when someone famous is caught smoking grass. Predictably, there was mockery and derision. For example, one Huffington Post blogger posted a column with the headline, “Phelps Congratulates Cardinals on Super Bowl Win.”1 (The Arizona Cardinals lost the game on a last-minute touchdown, caught, ironically enough, by another recently outed marijuana smoker, Pittsburgh Steelers wide receiver Santonio Holmes.) The body of the essay included such “witticisms” as Phelps claiming to have missed the end of the game because of a “wicked attack of the munchies.” Naturally, the writer did not mock Phelps’s drunken behavior.

Several of Phelps’s corporate sponsors, while not immediately jumping off the financial gravy train, expressed their own sense of dismay. Michael Humphrey, chief executive of the PureSport beverage company, issued the following statement: “We applaud the fact that he (Michael Phelps) has taken full and immediate responsibility for his mistake and apologized to us, his fans and the public and we support him during this difficult time.” Similarly, a U.S. congressman from Phelps’s home state of Maryland, Elijah Cummings, appeared on television to express his deep concern and disappointment in this otherwise “great kid.”

By week’s end, America’s corporate establishment brought the hammer down upon Phelps. First, the Kellogg’s Company dropped the Olympic gold medalist as a spokesperson, explaining that his behavior was “not consistent with the image of Kellogg.” Soon thereafter, USA Swimming, the sport’s national governing body, suspended Phelps from competition for three months -- even though he had not violated any existing drug-testing policy. (Marijuana is not a prohibited substance during the off-season.) “[W]e decided to send a strong message to Michael,” the organization said, “because he disappointed so many people, particularly the hundreds of thousands of USA Swimming member kids who look up to him as a role model and a hero.”