'Hebrew Hammer': Baddest Jew in the Whole Damn Town Takes on Hitler
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On sad years like this one, when Hanukkah falls weeks before Christmas due to the vagrancies of the lunar calendar, we Jews yearn for something, for someone, to rescue our overshadowed eight-day festival from oblivion.
We yearn for something powerful and magnificent, someone to remind us that our menorahs are meaningful; that Jews are important. We yearn, dare I say, for The Hebrew Hammer.
The “certified circumcised dick,” the “baddest Jew this side of Tel Aviv” (played by Adam Goldberg) once saved Hanukkah from destruction by Santa’s evil son (Andy Dick). Even though The Hebrew Hammer was made in 2003 and viewed in very limited release (eight theaters and Comedy Central), the film has taken on a cult status in the decade since.
And why not? This silly Jewsploitation film, cleverly spoofing stereotypes of Jews and Gentiles the way the Blacksploitation films did of blacks and whites in the 1970s, gave us our very own badass. (We hardly count Adam Sandler in Don’t Mess with the Zohan because Israelis – especially former Mossad agents – are always tough bastards. American Jews? Not so much.) Yes, we’ve had nebbish, neurotic leading men like Woody Allen, Ben Stiller, Larry David, et al., but they never saved nobody from nothing. And they didn’t have kick-ass slogans such as " Shabbat Shalom, Motherf**kers!"
Now the Hammer is coming back. Not in time to save Hanukkah – well, that holiday was already rescued in the first film (which can be viewed on Netflix instant streaming) – but the entirety of the Jewish people.
Writer/director Jonathan Kesselman has just launched a crowd-sourcing campaign on the new Jewcer.com (like a Jewish Kickstarter, except with no all-or-nothing limits), asking for $200,000 of the $1.2 million budget for The Hebrew Hammer vs. Hitler, the long-awaited sequel to The Hebrew Hammer.
The only question is: What’s taken so long?
“I didn’t have the rights,” Kesselman says. The 38-year-old, who lives in Brooklyn, has had his share of frustration with Hollywood, including “a lot of false starts” on making the next Hammer installment. Yet he felt a steady drumbeat of support from fans clamoring for more.
“For the last 10 years, on every job I ever got, everything I ever done, fans are constantly telling me how much they love the movie,” he says. Just two weeks ago a kid came up to him and said he wanted to meet him because he was “inspired” by Kesselman. “Every Hanukkah and Christmas there are Hebrew Hammer parties where they’re showing the movie, eating latkes and getting drunk.”
Kesselman finally – a bit like his alter-ego – took matters into his own hands. “Why is this not happening?” he asked himself. This fall he finally bought out the rights and decided to make it himself. Even though a major studio called expressing interest in acquiring it. “There’s a lot of Hebrew Hammer fans here in the office,” the exec said. But then he asked, “Is it art-house or is it studio?”
Kesselman balked. “It’s just funny,” he thought. He couldn’t go through the whole song-and-dance spiel again, explaining to all the cooks in the kitchen about the groundswell of support despite dismal box office. So, like musicians who produce albums themselves, or comedians who sell tickets directly to their fans, the filmmaker decided to take it directly to the crowd.
“We will take Christian money, we will take Muslim money. Bernie Madoff, you wanna make good with the Jewish people? This is a start, give us money!” Kesselman deadpans in the three-and-a-half minute fundraising video, which invites fans to suggest actors (Jack Black? Paul Rudd?) to play Hitler.