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The 'Bamboo Ceiling': Hollywood Shuns Asians, While New Media Embraces Them

Calling out individual acts of anti-East Asian racism doesn't point out the structures that support the career ceiling for Asian American actors in Hollywood, beyond YouTube and cat videos.

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This article originally appeared on New America Media, and is reprinted here with their permission.

In a recent New Yorker cartoon, a dog is shown lounging by a pool and saying to a pup: “YouTube’s one thing, but cats will never make it on the big screen.” A funny commentary, surely, but in America that statement could just as easily be applied to ethnic minorities, especially Asian Americans.

Cats and Asian Americans reign supreme on YouTube, but in Hollywood it’s another story: discrimination, stereotypes and exclusion are the norm for Asians, both on television and the silver screen. The most recent evidence of this came during the Golden Globe awards ceremony, where viewers were hard pressed to find an Asian face in the audience, let alone an Asian name among the nominees. The TV camera showed flashes of the marvelous Lucy Liu and comedian Ansari Aziz, as if trying to make sure that these two “cats” would somehow make up for the lack of Asian diversity. This year’s Oscar nominations offer another example. Not one name, with the exception of Japanese director Hayao Miyazaki, nominated in the Best Animated Feature Film category, is an Asian name.

As for racist stereotypes, just take for example the recent episode of “How I Met Your Mother,” a CBS sitcom, in which white actors put on yellow face like Fu Man Chu and spoke in exaggerated Chinese accents. The producers called it a tribute to kung fu, but Asian Americans took to their Twitter feeds and called it out for what it is: pure racism.

Here are a few of the comments that were posted under the hashtag, #HowIMetYourRacism:

‪#HowIMetYourRacism‬‬‬‬‬‬ is latest in long line of film & TV that somehow still finds it okay—no, finds it hilarious—to overtly caricature Asians.

@CBS With so few Asian Americans on TV and movies, has anything really changed since the 1920's? #HowIMetYourRacism

#HowIMetYourRacism. "Yellowface? Orientalism? Fu Manchu? What Not okay @cbs."

Wow, ‪@HIMYM_CBS‬‬ ‪@CBS‬‬, your racist mockery of Asian people and culture is ... wait for it ... LEGENDARY! ‪#HowIMetYourRacism‬‬

In this day and age it would be unthinkable for white actors to wear black face and make fun of, say, ebonics. The repercussions would be swift, and heads would surely roll. But putting on a yellow face is another matter — racist parodies of Asians somehow remain okay and acceptable in the imaginations of producers and writers.

Asians, furthermore, remain foreign enough within U.S. pop culture that such depictions go largely un-castigated — unless there is a public reaction strong enough to force the offenders, as was the case with the “How I Met Your Mother” debacle, to apologize.

That the show’s producers apologized at all is thanks largely to social media, which amplifies otherwise unheard-from populations and creates an equal playing field for ethnic minorities. In this realm, indeed, Asian Americans (and cats) dominate.

The reigning king of YouTube, for example, is the biggest cat of all — Korean pop sensation, Psy, has garnered nearly 2 billion views of his music video for the worldwide smash, “Gangnam Style,” and his follow-up single, “Gentleman,” has been seen by 625 million viewers. Psy is Korean and not Korean American, but his rise to success is giving hope to an army of would be Asian American entertainers.

Sam Tsui, for instance, who is half Chinese, is a bonafide Internet star, with an incredible vocal range. His rendition of Journey’s “Don’t Stop Believing” is nearing the 34 million mark on YouTube, and his version of “Just A Dream” with Christina Grimmie, another YouTube sensation, has a whopping 74 million hits. His large following online would make most professional artists turn green with envy.

Another Asian YouTube star of note, David Choi, began singing in his bedroom, often with cow-licked hair, but ended up being a guest on various TV shows, writing songs for Warner/Chappell Music, releasing three albums to date, and going on tour around the U.S. and Asia. Then there’s Ryan Higa, who started out making silly skits with his friends in Hawai'i only to eventually become a YouTube superstar. His videos average over 30 million hits each. He even produced and starred in two short films that sold out theaters in Hawai'i and California.

And it’s not just on YouTube and social media that Asian Americans are making inroads. From the get-go, New Media forms have provided an opening for people of color, in terms of their representation in the media. This is especially true of “reality TV” programs — "American Idol", "Survivor" and "Top Chef" among them. And Asian Americans don’t just get on reality TV shows — many of them actually win: