Corporate Accountability and WorkPlace  
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4 Cynical Ad Campaigns by Corporations Desperate to Persuade Us That They're Not Evil

Corporations have turned to selling their likeability, not their products, as people grow furious at them.

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Chevron’s new “We Agree” campaign includes other ads, such as “Shale Gas Needs to Be Good For Everyone — We Agree.” See, that’s the kind of manipulative ad I expect from an oil and gas corporation (though it’s not too hard to find that one of its fracking pipes already leaked in Pennsylvania earlier this year). But “we care about children” is sickening. How about trying not to destroy the planet so that children can continue to live on it?

Note: Exxon Mobil has a similar ad campaign, claiming it is investing in students and teacher by giving millions to math and science programs.

4. Morgan Stanley

Who is making capitalism responsible? When I saw the ad making such a bold statement, I just had to click it and to my surprise it was Morgan Stanley. Yup, foreclosure-gambling-corrupt Morgan Stanley is somehow fighting an out-of-control economic structure. 

How? According to its new “What if” ad campaign, the huge financial services corporation is tackling this large task by simply listening to its customers and maintaining responsible practices. Who knew it was so easy? As one of the Morgan Stanley employees says in the ad: “If you can look yourself in the mirror and say, ‘I would do this for myself, I would do this for my mother, my father,’ then you feel good about it.”

But we all know what Morgan Stanley is really doing about capitalism: upholding it. The list of corrupt acts the corporation has performed is long and damaging. And Morgan Stanley continues to make irresponsible decisions and risky bets with its over $50 trillion  in derivatives. Just this week it was charged with insider trading.

Still, the employee says in the ad: “If you’re doing anything for trade, the commission, the ticket to get your numbers up, none of that is going to work long-term. Your name and your reputation — that’s all you have.” Morgan Stanley, you have a horrible reputation no matter how much money you spend telling us how great and dependable you are.

Alyssa Figueroa is an associate editor at AlterNet.