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Netflix adds virtual assistant for PlayStation 3 viewers

Netflix on Friday introduced a chatty virtual assistant named 'Max' to help people find on-demand films or television shows on the service using PlayStation 3 consoles.Netflix on Friday introduced a chatty virtual assistant named 'Max' to help people find on-demand films or television shows on the service using PlayStation 3 consoles. "Max, rumored to be the child of Siri and HAL 9000, asks a few questions about your mood or movie and TV show tastes to arrive at a suggestion," Netflix vice president of product innovation Todd Yellin said in a blog post.