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Apple leader admits e-book prices rose with iPad launch

Fourth generation Apple iPads are seen on display at an Apple store on February 5, 2013 in San Francisco, California. Apple exec Eddy Cue acknowledged Thursday that prices of e-books rose after the launch of the iPad, but denied the company had any role iApple's chief dealmaker acknowledged that prices of best-selling e-books rose after the tech giant launched iPad book sales in 2010, but denied any role in a plot to fix prices.