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Here's a handy guide for the media as they navigate the treacherous minefield of our historic 2008 election.

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The Do's and Don'ts of Candidate Press Coverage

By Will Durst, AlterNet. Posted March 20, 2008.


Here's a handy guide for the media as they navigate the treacherous minefield of our historic 2008 election.
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This campaign has been tough on everybody, but particularly on members of the media who find themselves stymied when trying to navigate this year's historic candidacy minefield. And since all three candidates have proven to be a bit, shall we say, delicate, a hastily compiled handy reference guide about how to cover the most exciting political sensations of this or indeed, many a generation, is in order.

HILLARY CLINTON

  • Avoid the word "female."
  • Do not under any circumstances use the Senator's maiden name.
  • It is sexist to question whether the candidate's alleged marriage is legit, or to say anything about her husband. Positive or negative.
  • Do not call Hillary Clinton "shrill." The candidate is penetrating and sharp; intense, passionate and fervent, but not shrill. Or strident.
  • Please refrain from referring to the Senator as a witch or anything that rhymes with it.
  • It is bad form to ask where Senator Clinton got her 35 years of experience. She got it the old fashioned way; she earned it.
  • Do not call her husband an oaf. He is a lummox.
  • Please do not remark on what the candidate is wearing any more than if she were a man. Especially blue pant-suits.
  • Refrain from making comparisons to any other female politicians. Especially Geraldine Ferraro.
  • Discussions of a candidate's physical characteristics have no place in serious campaign reportage. Her membership in the Big Calves Society is off-limits.
  • BARACK OBAMA

  • Avoid the word "race."
  • Do not under any circumstances use the Senator's middle name.
  • It is racist to question whether the candidate's alleged religion is legit, or to say anything about his minister. Positive or negative.
  • Do not call Barack Obama "articulate." The candidate is eloquent and coherent; lucid, persuasive and expressive, but not articulate. Or clean.
  • Please refrain from making comparisons to any other black politicians. Especially Jesse Jackson.
  • You are requested not to use the words black, brown, white, red, yellow, pink, charcoal, onyx or inky. Ebony and obsidian are OK.
  • The Senator is not gamine. He is lithe with the audacity of hope.
  • All masculine youths will be referred to as young male children. Similarly, buoys shall henceforth be "floating markers."
  • If you eat chicken at one of the candidate's events, make sure it is boneless, skinless and sautéed, not fried. It should neither be recognizable as a breast, a leg, a thigh or a wing, but rather be amorphous yet inspiring.
  • The cheap and demeaning "Obambi" is out of bounds, and neither is he doe-eyed. His eyes are alive with the promise of tomorrow.
  • JOHN MCCAIN

  • Avoid the word "old."
  • The Senator's middle name is Sidney. Go ahead; use it.
  • It is ageist to question whether the candidate's alleged infidelity is legit, or to say anything about his supposed girlfriend looking exactly like his wife. Just chalk it up to a case of mistaken identity.
  • Please refrain from making comparisons to any other former veterans. Especially Captain Queeg.
  • Stop asking for a demonstration of the candidate's authenticity. You wouldn't recognize it if you saw it anyhow.
  • You should not call John McCain "prickly." The candidate is penetrating and sharp; intense, passionate and fervent, but not prickly. Neither is he shrill, grouchy, irritable or cantankerous. Or crabby or belligerent. Or grumpy. Or crotchety.
  • Cindy McCain is the candidate's wife, not his attending nurse.
  • When referring to a Vice President assuming the duties of the Presidency, please speak about this happening in the case of incapacitation, not death.
  • You are requested not to use the words 'getting" and "on" next to each other in a sentence. Or "wizened," "elderly," "coot" or "geezer." "Mature" and "sage-like" are OK.
  • Remarks about Early Bird Dinners are not appreciated.

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    See more stories tagged with: election 2008, clinton, obama, mccain

    Will Durst is a political comic, syndicated columnist, AM radio talk show host and defense liability.

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    View:
    Durst? A Humorist?
    Posted by: zengei on Mar 21, 2008 8:12 AM   
    Current rating: 1    [1 = poor; 5 = excellent]
    Why does Durst call himself a humorist. I've read a number of his columns....and never laughed once...Not one clever comment....completely devoid of wit...

    [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

    » RE: Durst? A Humorist? Posted by: mr. joshua
    » Accountancy for the humourless Posted by: may261989
    The media has "spokespersons" not journalists
    Posted by: mnascimento on Mar 21, 2008 12:58 PM   
    Current rating: 5    [1 = poor; 5 = excellent]
    There is some humor in the column, but I can't laugh, it is more superficial distraction in a time when we are better informed about non issues, than the plethora of important events that go un-investigated, un-acknowledged, and un-reported.

    News Media is as important as government in a "free society". What we are getting is Spin, Propaganda, and Bullshit.

    What we need are real journalists, who are schooled in their profession, and thoroughly indoctrinated in the moral and ethical standards of the profession.

    [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

    I wouldn't call McCain "Prickly"
    Posted by: Crazy H on Mar 21, 2008 2:55 PM   
    Current rating: 5    [1 = poor; 5 = excellent]
    That's two letters too many...

    [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

    Worth a smile
    Posted by: YogiBear on Mar 22, 2008 3:00 PM   
    Current rating: Not yet rated    [1 = poor; 5 = excellent]
    That was pretty good. 'Course it mocks everyone, so most people will hate you for it.

    [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

    Why not tell us...
    Posted by: JoshuaLudd on Mar 24, 2008 9:46 AM   
    Current rating: Not yet rated    [1 = poor; 5 = excellent]
    The REAL things you aren't supposed to say about any of the candidates? Like... they were all chosen for their equitability to corporate interests and agendas. They were allowed frontrunner status by the media from the word go and never lost it, meanwhile the "non-frontrunners" were excluded at every opportunity and hardly ever mentioned in the press, despite a highly repetitive 24 hour news cycle on multiple news networks.

    [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]