Rummy TV

By Arianna Huffington, AlterNet. Posted February 23, 2005.

The Bush administration has shown a willingness to do just about anything to manipulate public opinion. It paid pundits to say nice things about it. It spent lavishly to create bogus – and, according to the comptroller general, illegal – video news reports on the president's Medicare, education and drug policies. And it has given us Gannon/Guckert-gate.

Now the Bushies are taking things to the next level. Not content to buy their press coverage retail, they are producing and distributing their own news network. And, no, I'm not talking about Fox. It's the Pentagon Channel, a 24/7 niche network brought to you by the Department of Defense.

Started last year as an internal public relations unit within the Pentagon designed to keep U.S. soldiers and their families informed about all things military, the network is now expanding its reach to the general public. A number of cable systems, including Time Warner, already carry the Pentagon Channel – and the Dish Network will soon begin beaming the station to its more than 11 million viewers right alongside the half-dozen porn channels the satellite giant offers.

DoD television execs (there's a new phrase) say Pentagon Channel viewers can expect programming that is "a mix between CNN and C-SPAN" – combining military news and lifestyle shows with live coverage of military briefings, speeches by the Joint Chiefs of Staff, and congressional appearances by The Man himself, Secretary of Defense Don Rumsfeld.

So fire up those TiVos, disinformation fans; Rummy TV is coming soon to a flat screen near you. "If you hate the truth, you'll love DoD TV!"

According to the network's web site, current Pentagon Channel programs include: Why I Serve  ("Vignettes that allow military members ... to share their stories and motivation for serving"); Korea Destinations ("Monthly preview of some great getaway locations in and around the Korean peninsula"); and The American Veteran ("a half-hour video news magazine designed to inform veterans ... about the services and benefits they have earned through their service to America").

Which is all well and good. But, as is so often the case with the Bush administration, the Pentagon Channel's programming appears to have been prepared by – to quote Jeff Gannon – "people who seem to have divorced themselves from reality."

Now, if Secretary Rumsfeld were really interested in following the network's motto – "Serving Those Who Serve" – he might want to consider a more realistic lineup. How about:

– "The Real World: Fallujah." What happens when a group of former Abu Ghraib guards, forced to share a bombed-out, camera-filled apartment in Fallujah with a collection of their former prisoners, stop being polite? Series highlights: Lynndie England hooking up at a Green Zone nightclub with a Baathist hottie who turns out to be none other than the guy she had on the leash! Then Mohammed, one of the ex-prisoners, getting wasted, prank-calling new Attorney General Alberto Gonzales, and asking him if being sodomized with a broomstick sounds "quaint."

Find more Arianna at Ariannaonline.com.

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