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Are You Fooled By Bottled Water? [VIDEO]

Posted by Tara Lohan, AlterNet at 7:50 PM on April 4, 2008.


A new video shows that people are willing to believe anything about water as long as it's in a bottle.
Don't be Fooled

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There is a growing movement across the country, driven by groups like Food & Water Watch and Corporate Accountability International, to get Americans to quit the bottled water habit. And they've been met with success -- from city halls to restaurants to campuses.

On April Fool's Day, folks from Food & Water Watch set out to prove that people will believe just about anything about water as long as it's in a bottle (even that water bottled when music is playing will make it healthier). Check out the hilarious video on the right.

Where the joke ends, is the truth about bottled water -- most of it is not any safer or cleaner than what we get out of the tap. And in the long run, the environmental costs of bottled water far outweigh anything else.

Recently Food & Water Watch kicked off a new "Take Back the Tap" restaurant campaign in San Francisco, a city which has taken a leading role in ending bottled water consumption. F&WW is working with cities across the nation to urge local restaurants and chefs to sign a pledge to switch to serving only municipal tap water, help educate customers about the benefits of tap over bottled water, and whenever possible, install a carbonation machine to make sparkling water from the tap.

Likewise CAI is running a "Think Outside the Bottle" campaign and getting folks to sign on. Check out this link to see a map of which cities, schools, restaurants, and faith groups have taken CAI's "Think Outside the Bottle" pledge.

Digg!

Tagged as: water, bottled water, water privatization

Tara Lohan is a managing editor at AlterNet.


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jehirschland@yahoo.com
Posted by: Outspokengrandmother on Apr 3, 2008 1:19 PM   
Current rating: 3    [1 = poor; 5 = excellent]
I would have believed that bunk about tap water being good to drink if I hadn't just changed the clear filter on my home tap which had turned dark brown in only three months. Los Angeles tap water is filthy and I have the filter to prove it. Perhaps the bottled water is just as bad, but at least it's clear and bad and not filled with brown particulate matter.

[« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

» RE: jehirschland@yahoo.com Posted by: SolarSiStar
» RE: jehirschland@yahoo.com Posted by: DeaconJ
» RE: jehirschland@yahoo.com Posted by: ankhet
» RE: jehirschland@yahoo.com Posted by: xconservative
AMERICANS WILL FALL FOR ANYTHING
Posted by: mindtrvlr on Apr 3, 2008 10:11 PM   
Current rating: 5    [1 = poor; 5 = excellent]
It is a well known fact that just about all commercial venders of bottled water use plain tap water, and most don't even bother to filter or treat it to make it safer. The American public are the biggest suckers in the world. Just look at all the cheap crap we buy from China.

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» Yeah... Posted by: ABetterFuture
Beats drinking soda
Posted by: YogiBear on Apr 4, 2008 10:59 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Where do you think the water in all those diet Pepsi bottles comes from? I don't suppose it ever dawned on the anti-water bottle crusade that water is water, wherever it is wasted?

[« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

Gads, what a silly article.
Posted by: ABetterFuture on Apr 4, 2008 11:07 PM   
Current rating: 3    [1 = poor; 5 = excellent]
You've got a couple of cute nervous ("um...um....um...filtered...um...um...thru...um
...Himalayan virgin....umm...rose...um....petals...)young girls appealing to people to sympathize with them, and (please) validate their premise. The subjects are being (at worst) condescending, not stupid.

Well, maybe stupidly chivalrous...but what red-blooded American is going to laugh in a little college teens/tweens face and tell her to go get her stupid ass bent over such a stupid question? Is that what you wanted to hear? The first guy was (obviously) politely nodding, and taking in the feigned (or mayhap not) freak perspective.

The rest of the busy people that were accosted by the idiots-in-disguise (or not) were apparently impatiently waiting for the "question-heirs" to stammer through their routine so they could move on to doing productive things with their lives, as quickly as possible.

Besides that, even genuinely smart folks with genuinely good ideas have a tough time appearing intelligent when you shove a microphone and a camera in their faces. See also: Noam Chomsky.

Another broad "indictment of western civilization"?...
...

...

Fails, no pun intended.

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I Can Appreciate the Effort, But...
Posted by: St. Kevin on Apr 5, 2008 12:34 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Look, I'm a libertarian, I don't care much for divisive politics but I'm proud to say that I hold primarily Liberal views if my views are to be categorized as relating to party politics.

That being said, I buy bottled water. I don't buy it in corner stores, tagged with a small Coca-Cola or PepsiCo logo in the label's corner, I have a 5 Gallon jug filled whenever I run out by local college students running a distillery out of the house they rent. So do many of my neighbors. And it tastes better. I tastes cleaner than my tap water.

I understand, more than any video could show me, the underhanded and deceiving methods used by aggressive monopolies in order to move product. I guess I just don't understand the purpose of the video.

Are we trying to say "look, big companies are full of shit and trying to rip you off"? Or are we trying to say "Don't buy filtered water at all"?

Until privatization of water becomes an issue (and it hasn't yet), I don't see the harm in it being sold filtered. The Catch-22 is the knowledge of natural water sources being polluted and then striking against businesses for filtering it and selling it. There's nothing wrong with supporting clean, filtered water, I don't care if it goes through 1000 filters, rose pedals or otherwise. The issue should be focused on the people you trust to supply it.

What I'm trying to say is that their hearts are in the right place but they need a more definitive target than just "bottled water".

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Same applies to wine.
Posted by: Ellie1 on Apr 5, 2008 7:01 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
My local newspaper published a blind test of 6 wines from $3.00 to $69 a bottle. The $3 wine came in second. The $69 bottle came in fourth. I now buy the $3.00 wine by the case (Charles Shaw Winery, available at Trader Joe's).

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» RE: Same applies to wine. Posted by: YogiBear
Don't worry. Bottled water will decline as Peak Oil kicks in.
Posted by: maxpayne on Apr 5, 2008 10:15 AM   
Current rating: 5    [1 = poor; 5 = excellent]
Don't forget that most plastic bottles are NOT biodegradable since it's artifically "cheap" to manufacture plastics from petroleum. But that will be hard to maintain as oil production declines and prices go up. It will be tough to do bio-degrable plastic bottles but it can be done. On the water itself, a lot of those "filtering" chemicals are also manufactured from petroleum. All in all, you're drinking gasoline to some degree. Don't worry though. Like I said, it'll decline as rising oil prices continues to eat into everything that's manufactured and transported with petroleum. And don't expect coal and nuclear likely substitutes to help either as they'll peak faster if done.

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Evian
Posted by: Artkansas on Apr 5, 2008 8:39 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Robert Heckmann, then CEO of U.S. Filter the largest water filtering equipment supplier once told me "Evian is naive spelled backwards." So true. ;)

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» That's Richard Heckmann Posted by: Artkansas
World Bank forces countries to privatize water!
Posted by: redceres on Apr 6, 2008 6:35 AM   
Current rating: 5    [1 = poor; 5 = excellent]
linked text


Guess what? There is a link between the undermining of our Clean Water Act here in the USA (which has led to the degradation of our natural water resources and, thus, the real or imagined need of many to buy commercial water) and the operations of the World Bank. Read the above article to discover how trans-national corporations and some major international entities that have at least the sheen of credibility (to your neighbors, anyway) are working hard to "grow" the international business of controlling and selling water to the masses.

Think it's a coincidence that the WB won't lend money to developing nations that won't agree to privitize (read "CORPORATIZE) their water?

Think it's a coincidence that our own government doesn't want to incovenience companies by means other than voluntary "self-regulation"?

Time to wake up on this one, folks--this is where they're going to pen us all in one big corrale.

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I drink bottled water..
Posted by: messedup on Apr 6, 2008 7:06 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Because the tap water I'm offered up at work is full of chemicals and I can't stand lime in my water. Try several types of bottled water and you'll notice the differences, go to the source and taste it and you'll know if your buying quality bottled water. Buy locally, and get it in 5 gallon containers. Then find a source and go get your own, but make sure it's a safe source first. Apparently it is safer to drink water laced with man-made chemicals, but I'm not convinced. Brita filtered water is not to bad but I've heard the jupiter ionizer is the bomb.

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Very Misleading
Posted by: whyoung on Apr 6, 2008 8:11 AM   
Current rating: 4    [1 = poor; 5 = excellent]
This clip is irresponsible in making the broad claim that tap water is cleaner and safer than bottled water because it simply is not true. Bottled water that, regardless of its source, uses Reverse Osmosis - which most do if one will check the label - is pure H2O. Minerals have to be reintroduced to give bottled water flavor and unless water companies are adding poison, bottled water can be better tasting and much safer than municipal tap water.

Of course this depends entirely on the municipality you live in and the filtering process of the brand of bottled water.

In the city I live in the tap water is almost undrinkable and at certain times of year, when the reservoir 'turns over', around August or September, the stench of a glass of water nearly turns the stomach.

Often some smaller municipalities in my state even have to ban the drinking of tap water entirely due to e.coli contamination. Then bottled water is the only safe water available.

The information presented might be true for whatever city they were in, but it is simply not true nationwide.

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