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Greenpeace + Wall*E = One Very Clever Socially Conscious Short
In what must surely be the height of tragic irony, Kimberly-Clark is using Wall*E, a movie about conservation, to sell Kleenex, a disposable paper product containing absolutely no recycled content.
Greenpeace teamed up with Mark Fiore, celebrated political cartoonist and friend of Greenpeace, to make this animated short. It features a new character called Kleer*E who gobbles up forests and spits out boxes of Kleenex.
Join them in telling K-C to stop the Iron*E! Instead of putting money towards looking like they're "green," the company needs to actually become green by improving their environmental practices.
Tagged as: environment, greenpeace, the comedy, wall-e, kimberly-clark, kleenex
Erikka Yancy is an associate producer at Brave New Foundation where she is currently working on several long-term campaigns.
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