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Hallmark Gets Down with Same-Sex Marriage

Posted by Isaac Fitzgerald, AlterNet at 5:05 PM on August 21, 2008.


Now same-sex couples can receive incredibly earnest cards at their weddings too.
tuxes

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That's right, most same-sex couples can't get hitched in their home state, but at least now their families can buy them a card from Hallmark when they head to San Francisco or Massachusetts to tie the knot. Amanda at Think Progress has the story:

Although most states still refuse to recognize gay marriage, Hallmark has begun rolling out cards recognizing the unions between same-sex couples. They feature "two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. 'Two hearts. One promise,' one says." Barbara Miller, a spokeswoman for the Greeting Card Association, said that the number of companies providing same-sex cards is expanding: "The fact that you have someone like Hallmark going into that niche shows it's growing and signals a trend."

Kudos to Hallmark for doing the right thing the only way they know how: with lots of little hearts and earnest sappiness.

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Tagged as: gay marriage, hallmark


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glad to hear it
Posted by: debjbaba on Aug 25, 2008 9:08 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I was looking recently for an anniversary card for friends of ours who got married last year in Canada(where it is legal for gays to marry). No such thing for a gay couple. Had to improvise and alter a non-anniversary card. I hope Hallmark and the others have this line in the pike to roll out when 1st anniversaries come around next year.

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Yay!
Posted by: Shendy on Sep 4, 2008 9:27 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
While this is one way of recognizing homosexuality, I'm not sure its an open embrace of it... If cards didn't already commodify every personal experience, Hallmark is now making money exploiting homosexuality.

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