Hot and Steamy Vegetables: PETA Ad Dubbed Too Sexy for Super Bowl

Posted by Isaac Fitzgerald, AlterNet at 9:29 AM on January 27, 2009.

From PETA:

PETA's ad -- which features a bevy of beauties who are powerless to resist the temptation of veggie love -- was deemed too hot for the Super Bowl. NBC rejected the video because of concerns over "rubbing pelvic region with pumpkin," a woman "screwing herself with broccoli," and more!

Check out what all the fuss is about:

While it is funny that NBC dubbed this ad 'too hot' and not oh-so-many beer commercials that have run in the past, I must say one thing: what's with the all female cast PETA?

I understand that super bowl advertisers are trying to reach a mostly male audience but come on, one handsome hunk to level the playing field probably wouldn't have been such a bad idea. Not saying that NBC would have run the ad if there had been a male making out with a potato, but that PETA would avoid getting called out for objectifying women ... again.

Perhaps they could have considered an ad that doesn't objectify anyone? I know, I know, silly me. If they did that they wouldn't be getting all this free press.

Read NBC's complete list of concerns here.

Tagged as: sex, ad, super bowl, peta, objectification, veggies