If you consider group sex to be an expression of hatred you need immediate and intensive therapy.

Perhaps you're one of those sicko Dworkinistas who think all hetero sex is rape?

Or maybe "misogyny" just a word you automatically type without having a clue what it means? In that case the help you so desperately need can be supplied by Dr. Daniel Webster.

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You're wrong Crazy H, the author is taking offense at the woman in the ad being used as an object (on the one hand, as a beer holder, and on the other, as just a sexual play thing). The author is not taking issue with group sex, she is taking issue with how it is displayed in the ad. Yes, Crazy H,the ad is misogynistic. Drink a Guinness and stop being so critical.

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it looks fishy. If you want to make a video promoting healthy group sex, (define healthy), or show a sexy woman enjoying time with her favorite men, cool! But, don't use the Guiness brand, because it makes it look as if they have something to do with it. Now, who made the video, perhaps Guiness can't do anything about it because it's free speech, and there was no liable, just guys or girls, who knows?, making a video using the brand they wanted to highlight. Sometimes the truth is really hard to reach. Maybe Guiness did make the video as back door marketing. Or a competitor made it to put some heat on Guiness. If anyone actually knows the real story, it migh be interesting. The article leaves a few things out, like who posted the video in the first place, which would have been easy enough to find out. Now why would youtube cooperate with Guiness if there was no violation and it falls within free speech. something is still fishy about the story. I'd like now to see the video. where is it?

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Just because the ad showed a woman having sex with multiple people it's misogynistic?? There were two guys and two girls in the act and I don't think there were any signs of coercion or rape (maybe I missed something). It was 4 people doin what they wanted to do and the "sexist" undertones are blown way out of proportion.

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A gang bang is something that gang members do when they're out committing crimes, not the same thing as a gang rape. I think it's sickening to hear people use the word bang in reference to rape as though that makes sense in their minds, when it's not even the correct word.

Gang rape is probably the most horrific thing that you can imagine to happen to someone and your careless terminology is insensitive. We don't need any other words to take the place of rape in any situation. Anything less than rape takes away the gravity of the crime.

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WITH "PLAUSIBLE DENIABILITY?

whatever.

come on, people. give it a rest.

This is the sort of puritanical nonsense that they'd try to sell you that sexuality isn't personal choice or freedom... but "dirty bad".

NOBODY COMPLAINS THAT LasVegas practically invented the modern 'what happens in Vegas stays in Vegas'-style 'reward' executive vacation. Sex has been going on in advertising for some time now... & has been actually occurring, too!


if you knew a political candidate engaged in sex or was the product of a sex act, would that make them a lesser candidate?

I'm sure someone would find a way to find that a horror, too.

Unless, of course, you're Bill O'Reilly & you're making money fictionalizing a fantasy about a crackho...

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BlueBerry Pick'n
can be found @
ThisCanadian
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" ... tolerance of intolerance is cowardice..." ~ Ayaan Hirsi Ali.
"We, two, form a Multitude" ~ Ovid.
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"Silent Freedom is Freedom Silenced"
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Isaac Fitzgerald you are indeed incorrect. According to dictionary.com Mysogyny is "hatred, dislike, or mistrust of women". There's nothing of the kind in that video. Now it might be in poor taste, but so is Jackass the Movie and Borat. So what?

Having been observing American "culture" and politics from Asia for some time now i can't help but notice that you folks are certainly all too ready to get offended by the mundane, and ignore the really important. Where's the outrage and action when your constitution is raped and your lady justice stripped naked and waterboarded in front of your eyes?

I had a lesson in civic duty shortly after moving to Thailand. Regular people took to the streets in response to the profound corruption by their government. The protests and the ensuing military coup (which was misreported in the West obsessed with the letter of democracy not the spirit) removed the utterly corrupt prime minister and his cronies.

Of course, nothing is black and white, but seeing common Thai citizens risking everything and taking upon themselves to actively protest the great injustices perpetrated by the government upon the people was truly moving.
From this distance American citizenry as a whole is inert, uninterested, and delusional. Maybe the current economic meltdown will act as the proverbial kick in the pants and help refocus people's attention from stupid web videos, evolution wars, and life support of brain-dead women onto government and corporate accountability, rule of law, and respect for other nations. Because right now you are sadly lacking all of the latter.

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So I'll go out and buy some Guinness in gratitude.

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Join the REVOLUTION!: fall in love - a collaborative video examining sexuality as freedom, interpersonal connectivity, humanity & personal identity, adapted film from the book Days of War, Nights of Love

The Thieves of Virtue: criminalizing vice without Privacy Rights effectively aborts representative government.



Is the question we pose about SEXISM & OBJECTIFICATION of *women* or our relationships with OTHER human beings?

I think calling this a sexism issue misses the entire point of personal choice & interpersonal objectification.

Do I Mean Anything to You?...or Am I Landscape to Negotiate?


┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
BlueBerry Pick'n
can be found @
ThisCanadian
┄┄
" ... tolerance of intolerance is cowardice..." ~ Ayaan Hirsi Ali.
"We, two, form a Multitude" ~ Ovid.
┄┄
"Silent Freedom is Freedom Silenced"
┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄

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I agree with a lot of the above comments that the term is way overused these days. Those who play fast and loose with it have drained it of all its meaning, and will have to come up with a new word for people who really do hate women.

Even if it were a real commercial, so what? I drink beer based on taste, and not how tasteful their commercials are. If my favorite brand wants to make commercials about a group of women using a guy as a coaster to put their wine coolers on, knock yourselves out. But if they change the formula or raise the price, expect an angry letter, and possibly an article accusing them of misandry.

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At most the ad objectifies women via the female imagery (passive participation) with an overlaid meme (pun intended) of woman as beer holder. "offensive" is a subjective term. But the ad is not empirically misogyny, per it's actual definition, and in today's "porn culture" it's pretty "mainstream." True the anti-porn faction assuredly takes offense at it, because of the "ad's" porn-cultural memes. [BTW it's not representative of a "gang bang" which is multiple males in sequence, this is a "TP" or "triple penetration" or "MMMF" image, one of the most popular positional tropes in the genre. They teach you that in the porn classes at UCSB. Let's all get the academic part correct, maybe then we can get the misogyny definitions right too.]

That some women (maybe a few men too) took offense to it is pretty typical and perfectly fine. My own proclivity for crass humor, that the anti-porn faction finds offensive, makes my subjective assessment judge this "ad" as damned funny and a profound-disturbing cultural statement about men and women and about advertising worthy of Adbusters. But that's me, I like ribald and vulgar stuff. I have a brother who was horrified by the ad. Doesn't make him or me any more or less of a human being because of our subjective assessments. At the same time, because I spent time at UCSB studying the porn industry and the film/web/interactive genres they create, I fully understand how the anti-porn crowd is in shock and deep anger over this "ad".

That Melissa hyped it into overdrive is typical of the meat-is-murder brand of vegetarianism as opposed to mainstream healthful vegetarianism. Strengths taken to extremes because abusive pretty fast. To me, mischaracterizing the "ad" is as offensive as some anti-porn person hyping it into something it is not (no matter how marginally so the "ad" may be).

What's really at issue is that it's a clear trademark infringement matter. That Guinness is not pursuing it via trademark attorneys is where the real questions arise. Asking YouTube to take it down is one thing, but it's not technically enforcement of a mark. That absence of substantive enforcement here is what the anti-porn crowd should be railing at Guinness over.

Backdoor viral marketing, indeed!

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Why is the idea that a woman might enjoy having sex with multiple men at the same time somehow an offense to women?

It's a silly fake beer ad with fake looking sex -- and if women are insulted by the idea that their bodies can be the vehicle by which the sex is moved forward in the ad, then shouldn't men be even more insulted by being depicted as nothing more than hands reaching for a shared beer bottle during a sexual encounter?

Honestly, there are way more offensive things happening in the world of women (Muslim women being murdered for becoming educated, anyone? All forms of chemical birth control attempting to be declared forms of abortion by the feds, anyone?) -- so seeing a woman depicted as having a fourway hardly makes the list... especially since I know women who've done just what the fake ad depicts... except for balancing a beer bottle on the small of their back while doing it.

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... it's all sex.

Yes, "gang bang" is a slang term for gang members performing violence.

It's also slang for multiple people having sex with someone. You know... "banging," them.

Words can have multiple meanings, especially slang terms. Visit a dictionary or a thesaurus. You'll find all kinds of words with multiple meanings, so you'll have plenty to protest with our living language.

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To the men and few women who insist this is all great fun and not offensive to women: I take it, you've never been raped.

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Poor beer must have had all the CO2 shaken out...

...Therefore, the real issue here is gobal worming!

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That's alcohol abuse!

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The dishonesty of this article's author, Melissa McEwan, cannot be overemphasized, because she uses the term "Gang Bang" in the article's title. "Gang Bang" implies rape, however, this "commercial" has nothing to do with rape.

Why do I say this?

Watch the video at YouTube. First, notice that a male hand reaches from behind the girl for the beer. Then a male hand reaches for the beer from in front of the girl. Finally, a female hand reaches up from below the girl to grab the beer. This implies that the sex act we're witnessing is a mutually consensual act of group sex, not rape.

No doubt about it, the only "gang banger" here is the author, Melissa McEwan. And the only act of rape here is Melissa McEwan raping your mind.

Gang bang, indeed.

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