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Chris Brown Issues Infuriating, Self-Serving Apology
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In a video posted on YouTube today, Chris Brown insists that he is very, truly, really sorry ... for doing something bad in February that he studiously avoids naming. A sure sign, of course, that his apology for allegedly beating up his girlfriend Rihanna represents a heartfelt expression of remorse, rather than a p.r. statement drafted by lawyers.
Anyway, another reason you know he really, really means it is by the way he keeps repeating how truly, really sorry he is, while widening his eyes and leaning into the camera. Oh, and because he keeps talking about his mom and his sister (both women, see).
Some representative bits:
I have told Rihanna countless times and am telling you today -- I am truly, truly sorry ... that I wasn't able to handle the situation both differently and better.
I've done a lot of soul searching over the past several months and talked to my minister and my mother. And I spent a lot of time trying to understand what happened and why ... I have let a lot of people down. And no one is more dissapointed in me than I am...
I will do everything in my power to make sure that it doesn't happen again. And I promise that.
He ends with a plea:
I can only ask and pray that you forgive me...Please! I hope that others learn from my mistake. I intend to live my life so that I'm truly worthy of the term role model.
One could argue that Brown is doing the right thing by at least acknowledging blame. But that's a stupid argument, because even in the supremely unlikely scenario that the video is a genuine apology as well as a savvy publicity stunt, it has the potential to do whole lot more damage than good as far as public perceptions of abuse go.
In the first place, the very act of issuing a YouTube clip trivializes the incident. Brown's "dissapointment" in himself and promise to be a better "role model" seems more appropriate to when some family-friendly celeb scrambles to do damage control over the release of nudie pics or a sex tape.
I'm pretty sure that beating up women is one of those things where an "I'm sorry" and "I'll never do it again" don't make everything OK.
And isn't there something disturbing about Brown issuing the standard abuser's spiel ("Baby, I'll never do that again, please forgive me") not only to his victim but his fans? Didn't teen girls already get enough screwed up messages about relationships and intimate partner violence from when the "incident" was in the news?
Here's the video. What do you think?
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