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This Christmas, You Can Buy Her Affection

Posted by Amanda Marcotte, Pandagon at 1:13 PM on December 19, 2007.


Diamond and car ads proclaim, "All women are whores, just set the price."
Diamond commerical parody

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I've been happy this year to read a couple of blog posts written by men just slamming the ever-living shit out of the popular holiday commercial message, "All women are whores, just set the price." Otherwise known as ads pushing luxury goods like diamonds and cars with a fairly unmistakeable message.

These ads go far beyond just saying, "Hey, it's fun to spoil someone you love on occasion," and straight into making rather fucked up insinuations about how marriage and heterosexual relationships are transactional--her love and sex for your baubles. That women give love because they love and have sex because they desire doesn't enter the equation. There was one ad awhile back that was pretty close to explicit on this--a guy runs through the streets declaring he loves a woman. She's angry with him for his romantic and inexpensive gesture. He presents a diamond. Now she likes him again. Women's affections are a commodity, says the ad, not a normal human expression.

But I've seen a series of blog posts that take on these ads not just because they insult women, but because they insult men as well, another important point that needs to be made. Jamie at Masculinity and Its Discontents:

For some reason this one really gets to me. Scene: woman kicking back on the couch, watching the tube, as her young-architect/artist skinny, t-shirted, sandy-haired studmuffin puts the finishing touches on her pedicure, blowing gently on her toes.
He: How's it look, sweetie?
She: It looks great!
He: I dunno, I think maybe they could use one more coat.
Cut to smarmy announcer: because you're not that guy, go buy jewelry at Bob's.
You're not that guy, you're not caring, you're not patient, you're not creative, you're not gentle, y ou're not even good looking (to your woman). It makes me want to scream BE THAT GUY, MEN, once in a while, just be that guy. Stop buying the most overpriced, overvalued, falsely inflated, harvested-by-near-slave-labor stones in the history of humankind and DO something for your woman, talk to your woman, listen to your woman, pamper your woman as you'd like her to pamper her man. Don't buy her, do the damn labor! (and then maybe buy her something nice afterwards, sure. And ladies, it's your turn, buy your man some bling, show him you own him! Yes, I have a double standard, yes yes yes I do! I wanna be owned!)
Then MarkH blogs about this deeply fucked up diamond ad.

Click for larger version


A special diamond to purchase sexual fidelity! Awesome. If any real demographic research went into this marketing, instead of just guesswork, then we have alarming evidence of the paranoid mindset of a lot of men. Between this and the ads that imply that you, the customer, are so hard up for sex from your own wife that you're desperate enough to pony up thousands of dollars, I'm forced to conclude that the marketers are just exploiting paranoia, because otherwise I'm forced to conclude that a far greater percentage of Americans live life on constant sexual intrigue than really seems possible.

Copyranter is also insulted:*
If my future wife bangs the entire roster of the Manchester United football squad a week after I give her a HOF diamond, do I get 100 times my money back?
You know, if you could sell it with a guarantee like that, there could be a lot of potential for non-monogamous couples to make some money for themselves.

Also, how many women out there are dumb enough to find it delightful to get a ring that says "Monogamy" on it? Like, is it fun to get a bauble that implies that you need to have your fidelity secured with expensive and glittery things?

Copyranter also found this one:

Click for larger version


PZ derides these ads for making men look stupid.
I can tell you exactly what would happen if I spent a month's salary or more on jewelry (or worse, a year's income on a car). My wife would look aghast, and waver between calling the hospital for an immediate psychiatric consult and kicking me in the groin. I would spend that much on inessential frippery? Without consulting her? There sure wouldn't be any sexual arousal, unless these commercial makers easily confuse that sinking feeling in the pit of the stomach at the thought of budget-busting debt with "sexy."
I'm certainly not averse to the concept of getting enthusiastic about giving or receiving gifts. I'm a sucker for it. But when the main selling point of a gift is, "I am so expensive that it puts the recipient into an informal debt to you to be repaid with sex, monogamy, etc.", then it's not about the fun anymore and starts to get creepy.

*His entire blog is a hoot, by the way. There was exactly 0% chance that this ad could have gone the other way and shown the dolls doing it cowgirl style and then moving onto cunnilingus.

Digg!

Tagged as: women, sexism, advertising, christmas, diamonds, commercials

Amanda Marcotte co-writes the popular blog Pandagon.


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Sadly, any woman who tells you she isn't turned on by money and power is lying
Posted by: Bobsays on Dec 20, 2007 2:23 AM   
Current rating: 2    [1 = poor; 5 = excellent]
Women who claim to be progressive will claim they don't care about money and power: don't believe them. They wouldn't obsess about careers if they didn't care about money and power. These two things are the greatest aphrodesiacs available: much better than goat's horn and other potions peddled by Chinese men.

If women didn't care about money and power, then ugly guys with money or power wouldn't get laid: yet, we always see these guys getting laid by women, who in the beauty department, are out of their league.

Women have long loved power and money: that's why they say behind every successful man, there is a woman.

[« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

» RE: Sadly, you confirm my point to a T Posted by: AMERICAN VETERAN
» RE: Bob isn't wrong Posted by: Jasonix
» Only guy talking sense here Posted by: Bobsays
» RE: I am soooo turned OFF by power! Posted by: Ignatz deFyre
» RE: You're missing the point Posted by: johnc271
» RE: Bob, you're my hero! Posted by: Jasonix
Wide angle lenses
Posted by: talkville on Dec 20, 2007 3:00 AM   
Current rating: 5    [1 = poor; 5 = excellent]
'bobsays' made an important observation in the above comment. There's also a larger Assertion being made in the Cultural Program of the Free Marketeers, and it's aimed at both sexes: Principles are for Sale or, There's Nothing Really Terrible about Whore-dom (male and female).

Tina Turner said it: What's Love got to do with It?"

Nietzsche said it: Will to Power.

It seems that holidays are clearer examples of Advertising being a mirror to the culture and individuals it serves.

A diamond is the purest symbolic example of the edict: "I don't give a crap about Others and have the means to keep it that way." Hence its 'value'.

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» RE: Wide angle lenses Posted by: morticia
There's alotta ho's out there.
Posted by: Mr. Heathen on Dec 20, 2007 3:15 AM   
Current rating: 3    [1 = poor; 5 = excellent]
Has the author considered that jewelers know their client base "intimately"? They spend alot of money studying them.
And I appreciate the women (and men) who wear expensive minerals as a warning that they don't just want dinner and a movie.
Anybody who watches commercials is pretty much a ho anyway.

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» RE: There's alotta ho's out there. Posted by: MartianBachelor
» BULLSHIT. Posted by: wheresarah
» The sex card Posted by: 2dogarage
» RE: There's alotta ho's out there. Posted by: bravegirl68
Heh...
Posted by: kepstein7777 on Dec 20, 2007 3:19 AM   
Current rating: 5    [1 = poor; 5 = excellent]
Some of those ads are funny. The only ones I ever see are the shmaltzy ones where he gives her the ring in an oyster shell at the yuppie restaurant.

Commercials are inherently materialistic, so what's the point of complaining? How is Bob going to sell diamonds by telling you that you can't buy her affections, and that you should just take her for a nice moonlight walk and tell her she's special?

If Bob is going to interrupt my TV shows, he could at least make the ads funny. I'd rather laugh than puke.

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» RE: Heh... Posted by: MyLeftFoot
"Goodness Had Nothing to do With It"
Posted by: R.I.P. on Dec 20, 2007 5:22 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
http://www.youtube.com/watch?v=kGdEhBvMUVA
Back in the days when we had a sense of humor. Rip Tragle

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» Funny Posted by: kepstein7777
» Too Funny 2X Posted by: gellero
Evolutionary psychology says the same thing
Posted by: Jasonix on Dec 20, 2007 7:21 AM   
Current rating: 2    [1 = poor; 5 = excellent]
I've read books by evolutionary psychologists (e.g., Why Beautiful People Have More Daughters) that say the same thing - women want to marry men with power and money. I've seen it many times. But there's another side to that equation. Women want rich men, but many of them are willing to cheat on these rich men with poor but handsome men.

I'm 6', 195 lbs at 10% body fat, green eyes, a full head of frankly luxurious wavy hair, and I'm 99% percentile (over 8") in the other height measurement. I'm from a working-class family, and for a while, I pursued a career that was aimed at helping my fellow human beings more than it was aimed at making good money. I had plenty of women who wanted to have sex with me, no strings attached, and a few who actually cheated on their shorter, fatter, dumber, glasses-wearing boyfriends. One was worried she got pregnant and plotted to pass the spawn off as her boyfriend's. This was because these short, fat, stupid men were from richer families that were able to put them through schools with no student loans, set them up with cars and houses right out of graduation, and in some cases, even gave them high-paying jobs.

After a few years, I got wise to the way things work, and I got out of social work and got a job in IT, tripling my income instantly. I was at my IT job for one week before I met my wife. If I was still working in social work, I'm certain that I'd never have attracted my wife, except perhaps for quick rebound sex from one of her previous relationships.

The lesson is this: women want men with money and good family connections as husbands. Many, however, are willing to take handsome, genetically-gifted men who don't have as much money for lovers.

If you're some 5'8," pot-bellied, balding creep who had the good fortune of being born to a dad who's a senior law partner or a banker, you've probably got a pretty hot chick because of your Lexus and big house. But I'd keep a close eye on your hot wife or girlfriend. I never knowingly cheated with anyone, but I've unwittingly cuckolded a good number of you guys because your girls want some hot sex with a tall athletic stud while their fat, ugly rich husbands are toiling away at the office. This is no joke. Be warned. Some of you might already be raising the babies of guys like me without even knowing it.

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» You sound awesome! Posted by: morticia
» RE: You sound awesome! Posted by: True2Blue
» RE: You sound awesome! Posted by: morticia
Yeah, most women aren't into diamonds.
Posted by: Q30 on Dec 20, 2007 7:34 AM   
Current rating: 2    [1 = poor; 5 = excellent]
No, most women don't authentically like diamonds- they're BRAINWASHED into liking them!

The media makes them want diamonds.

Folks, I see two possibilities: This individual either knows f*ck-all about most women (in which case she's a moron) or she needs to start taking some big-time meds.

What we have here, friends, is a full-scale failure to comprehend how the media system works.

No, not a failure. A REFUSAL.

Gather 'round children. Amanda- stop putting those Legos in your mouth! Teacher has a lesson for you.

You see, kids... people who advertise their products wish to make money, not brainwash women into mopping the floor or whatever the hell you think Teh Patriarkee is up to this week.

Advertisers are serous folks, and so before they are released, commercials are tested on groups which drawn from the indended audiences to judge their responses.

Guess what, kids? If the test audience doesn't respond the right way? The commercial probably don't air. Now you think about that for a sec.

These commercials probably exist the way they do because women in the test audiences responded to them. Did I lose anyone?

Amanda? Get your finger out of your nose. Teacher isn't done talking.

If you really have such a dim view of women's mental acuity, that they are easily duped and suckered into wanting diamonds that they don't actually want, then maybe it would be more consistent to do-away with that whole women's sufferage thing. If women are so easily brainwashed by media hocus-pocus, God knows who they might vote for?

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» Missing the point Posted by: Q30
» RE: Missing the point Posted by: astudent
Whores $R$ US
Posted by: lc on Dec 20, 2007 7:46 AM   
Current rating: 4    [1 = poor; 5 = excellent]
Websters defines a whore as anyone having any kind of sex outside of marriage: female or male, both are whores.
By that definition virtually everyone I have known is a whore including me, my parents, sisters, brother, aunts and uncles and just about everyone I have ever known except my virgin son who I expect to give that up as soon as the right whore comes along to pop his virginity.
The people pushing abstinence are all whores living the oldest double standard of all: sexual denial; control and manipulation by the Cult of the Covenant of the Chopped Cocks in the Land of the Whores of Babylon.

IM
Belteshazzar

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The judgmental generalists are coming out of woodwork here today.
Posted by: tlCampbell on Dec 20, 2007 7:52 AM   
Current rating: 4    [1 = poor; 5 = excellent]
Cripes you 'guys' get a grip. Yes there is a percentage of women who are nothing more than money-hungry, power-hungry, gold diggers but cmon, there is still the other percentage who are not. Just as there is a percentage of arrogant, self-centered egotistical bastards who treat women as second rate objects, there is the other percentage who are not.

The point of this article was to show just how insulting these advertisements are to both genders and how we need to avoid falling into the trap of believing or supporting the messages, not to have people creeping out and making their 'personal experience and joe-bob over-paid psychologists "study" that proves woman are nothing more than expensive whores' as public testament to the validity of such stereotypes.

If you keep fanning the flames of these kind of ignorant claims, it's only going to exacerbate the problem and not do any good for anyone proclaiming to be progressive.

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» RE: Hey, I resemble that remark! Posted by: wheresarah
WHY THINGS ARE THE WAY THEY ARE
Posted by: somegirl on Dec 20, 2007 8:06 AM   
Current rating: 4    [1 = poor; 5 = excellent]
for most of the history of humankind women were chattel, and in many places of the world they still are.

interesting that guys here are complaining that women can be bought or sold when historically, because of the power structure created by men women didn't have any other choice.

and today, women don't make as much money as men, and that isn't womens' choice either. especially now that most women don't have the luxury of staying home to raise kids if they choose, and still most of the childrearing and housekeeping chores fall on them, of course women look for good earners as a life partner or father for their kids. and in my experience, it's a bigger trap for the woman than the man.

and buddy, if you can't please a woman, it's your fault. i and all of my women friends like or even LOVE SEX. it's not just a fantasy created in porn movies. the first step? learn to love a woman, not a body attached to a pretty face.

and what woman in her right mind would want to be with a man who hold the opinions of her as bobsays or jasonix? give me a short bald guy with no money but lots of love to give anyday.

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» RE: can I be your victim? Posted by: Jasonix
» RE: can I be your victim? Posted by: somegirl
WOW
Posted by: Azraelsjudgement on Dec 20, 2007 8:28 AM   
Current rating: 5    [1 = poor; 5 = excellent]
There are 6 billion or so people on this planet. Some desire power and money. Some love. Some just want to survive. Some want to look good. ETC.
We are all individuals. If you despise these ads then they are not aimed at you. Raise yourself and families to not let ads tell you what you are.

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Diamonds? A car?
Posted by: Staggo on Dec 20, 2007 9:42 AM   
Current rating: 3    [1 = poor; 5 = excellent]
Hey--I'm a gay whore. He can buy me off any day. Str8's make life so sadly complicated.

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» RE: Diamonds? A car? Posted by: 2dogarage
Where'd they get the money????
Posted by: xvictor on Dec 20, 2007 10:22 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I see those ads with husbands lavishing diamonds and cars on their spouses. Were they one of those hundreds of thousands of victims who had refinanced their homes and used the money to buy junk foolishing betting that the house value will rise forever!!! Ironically, now they'd be forced to sell their valuables for pennies on the dollar just to survive thanks to their own shortsightedness.

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Let's face it, most men with money HAVE to buy "love" and affection
Posted by: xbj on Dec 20, 2007 10:29 AM   
Current rating: 4    [1 = poor; 5 = excellent]
Most men with money are such reprehensible indefensible assholes that they would have to buy "love" and affection from women under ANY conditions. Not to mention they only want a woman under 30, no matter how old THEY are. So don't blame the women; there are a handful in this world who are truly beautiful on the inside, as well as a lesser handful that grew up as ugly ducklings that blossomed that never learned to ply via their looks, who don't sell themselves.

And don't blame Madison Avenue either; there is no more useless crap with more horrific political baggage in the world than diamonds.

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» hey, you must know my brother! Posted by: undrgrndgirl
A contrary speculation.
Posted by: monkeywrench on Dec 20, 2007 11:00 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I have seen more ads for cheesy diamond settings this year than during any other Christmas buying orgy I can remember. Could it be that diamond merchants are having more trouble than ever selling these declasse baubles? No woman I know, including my wife, cares a damn about diamonds. (And I wouldn't doubt that the film, "Blood Diamonds' has not helped one bit.)

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So we have discovered that people (men as well as women) sell themselves?
Posted by: Sojourner on Dec 20, 2007 11:12 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Not that people must work (unless born with the proverbial silver spoon). But that everything is for sale? Including likes and dislikes? All is a commodity? Including people, one by one?

Don't you realize that opposition to such beliefs makes you a communist? Or at least a religious nut?

Ownership is what it's all about. You can own property or you can own yourself. Simple cultures showed us that it's not necessarily a forced choice. But Western and every other complicated civilization I know about has struggled with the choice and largely lost.

So long as the price is right, even our own suicide, we are for sale. How else do you explain our willingness to develop and deploy the means of our own extinction and sleep at night?

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When you only value a woman for her appearance, you get what you deserve
Posted by: anarchofeminist on Dec 20, 2007 11:26 AM   
Current rating: 4    [1 = poor; 5 = excellent]
For Bobsays and the rest of you who believe that "all" women can be purchased & are attracted to power & money, I want you to know that you're getting exactly what you deserve. Shallow people are attracted to each other, apparently. I'm sad for you but wouldn't want to be anywhere near you and your self-delusion.

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» Hear, hear... Posted by: jparsons
This article reminds me of that old joke:
Posted by: monkeywrench on Dec 20, 2007 11:35 AM   
Current rating: 2    [1 = poor; 5 = excellent]
(Man) "Would you go to bed with someone for ten million dollars?"

(Woman) "Yes."

(Man) "Would you go to bed with me for ten dollars?"

(Woman) "No! What do you think I am?!"

(Man) "We've already established that; now we're just haggling over the price."

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Generalization hazards
Posted by: zeofredo on Dec 20, 2007 11:45 AM   
Current rating: 4    [1 = poor; 5 = excellent]
It's no surprise that there is a lot of emotion in the responses to this article. A few well-framed comments like "somegirl's" show it's not all knee-jerk, spontaneous reaction....

I will say that, as a single older male (by choice, in conjunction with my destitute lifestyle!), I consider my friend's and their wives often, and I think everyone is equally being manipulated by our material culture, rather than a purely gender-specific hegemony. I agree that the patriarchal nature of most societies is a potentially problematic issue, but the complexity and interrelated areas of our lives (economic/workplace/private/social)make it hard to point to one factor alone as the source of trouble.

We all know that women are the most productive members of society overall: including the real work of housekeeping and child-rearing, that is. In the West, we've been able to indulge in more self-serving behaviour than many other cultures, however, and so this leads to a different appraisal of what's important in our lives. Physical perfection and material display have become major preoccupations for us, and that is what is causing problems.

People don't love their jobs anymore; they love their 'careers'. For the same reason, mate selection is a strategy: we may not look forward to marriage, but if there are high stakes involved (comfortable lifestyle; exceptional sex), well, we act on THAT impulse instead. But is that a realistic expectation to have toward a companion in the long run?

I see people falling into the trap in varying degrees. Western women tend to expect a few significant things from their men besides loving companionship: a decent place to live and potential to support a family. This is practically the norm. And men would expect to be appreciated for this role. Fair enough.

What happens from here is that we are coerced into upping the ante: you get a house, and it's quite fine, but then your brother-in-law buys a bigger house for his wife, and suddenly your wife is thinking that she could do better, too. Not always, but I've watched this scenario play out in many variations. It takes time, and is not something as easy as saying "But I'm not like that!" (not now, at this point in time, maybe... but in a few years...?)

There are huge forces at work on us all the time, and it can't be reduced to a gender issue alone. It IS possible to see it as part of class struggle, however, and that's where a lot of this crass marketing and attitude implanting is coming from... building desire and commodifying the most intimate areas of our lives. Be conscious of this, and understand your weaknesses in the face of this.

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Welcome to the Cult of Insecurity
Posted by: stina723 on Dec 20, 2007 11:59 AM   
Current rating: 5    [1 = poor; 5 = excellent]
Who in the world takes advertising literally?....or seriously for that matter? For at least 2 decades, advertisers have been preying on the insecurities of women and now, having maxed out that avenue, they are turning to men and have already started with the children for christ's sake. So, how does it feel, men? Do you feel like you're not good enough, not "man" enough, you don't have enough money or power? Welcome to our world. Wait until they start making you feel insecure about the size of your butt or your boobs. It's coming.

Being a single woman in NYC in my early thirties - I would be elated if I could find a man to take me out to dinner or show up on time. To show me the basic respect that I show him. To act with honor and integrity. To be honest. That's what I want for Christmas. But (sigh) I don't think we'll be seeing ads for any of those things anytime soon.

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Every Kiss Begins with Kay
Posted by: anastaja on Dec 20, 2007 12:08 PM   
Current rating: 5    [1 = poor; 5 = excellent]
I always thought there was something creepy about the Kay Jewelers slogan, "Every kiss begins with Kay."

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» RE: very Kiss Begins with Kay Posted by: thortytoes
I always liked how Ron White explains DeBeers commercials.
Posted by: magus65 on Dec 20, 2007 12:48 PM   
Current rating: 5    [1 = poor; 5 = excellent]
"This Christmas, take her breath away."

"Why don't thay say what they really mean. Diamonds,....THAT'll shut her up.

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Emotional reactions
Posted by: LeeAnnG on Dec 20, 2007 1:38 PM   
Current rating: 5    [1 = poor; 5 = excellent]
This article has indeed provoked emotional reactions. The assertions that women are in love with power and money and can be bought depending on the price is enough to get many of us more than a little defensive. By the same token, men get more than a little defensive when women make statements like "men are only interested in sex" or "men are just insensitive." Any time general cliches about groups of people are made, it's likely that someone is being falsely accused.

That's what political correctness is about - it's not about making everyone equal, it's about respecting everyone as an individual and refraining from stereotypes.

Not all women love money, not all men are jerks. For some reason, the battle of the sexes seems to generate a more emotional response than almost any other issue. Maybe that's because most people have had at least one bad experience in their relationships.

In my experience (at the age of 60, I've had a fair share), people can't be lumped together because of their age, sexual orientation, gender, race, ethnic background, religion, or even political affiliation. I'm a "militant" agnostic of the "I don't know and you don't either" variety, but I have mormon, mainstream Christian, atheist, and Jewish friends. I'm a progressive far-left liberal, but I have some real politically wingnut friends. I'm hetersexual, but I've got a number of homosexual, some transexual, and some bi-sexual friends and family. The defining characteristics that allow this are kindness, generosity, tolerance, love, respect, mutual interests, love of art and music, and many other qualities that make a connection.

It's not what we believe or whether we are born male or female that defines who we are. Anyone can be difficult, greedy, insensitive, or foolish.

Advertisements are not a reflection of life. They often pander to our worst instincts and they strike at our emotional weaknesses. That does not mean that they are demonstrations of what people are really like.

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» yeah but... Posted by: somegirl
» Odd. Posted by: Q30
Just a reminder:
Posted by: hurricane hugo on Dec 20, 2007 1:39 PM   
Current rating: 4    [1 = poor; 5 = excellent]
Bitterness is about as attractive as desperation.

plur

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THANK YOU, THANK YOU, THANK YOU
Posted by: undrgrndgirl on Dec 20, 2007 1:54 PM   
Current rating: 5    [1 = poor; 5 = excellent]
for writing this article!!!!!!

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The Ads wouldn't be run if they weren't true.
Posted by: cjohnson44 on Dec 20, 2007 1:56 PM   
Current rating: 1    [1 = poor; 5 = excellent]
Most women ARE glorified whores. Do you see women running to marry a pauper?

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My cousin married a girl who needs 400.00 hair cuts
Posted by: veggiegrrrl on Dec 20, 2007 2:44 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
My cousin married a girl who needs 400.00 hair cuts from the most trendy salons in NY. He can afford her but why he chose her, I can't imagine.
From 18.00 SuperCuts girl.

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Cue the strings, and...
Posted by: improperly_sedated on Dec 20, 2007 3:02 PM   
Current rating: 5    [1 = poor; 5 = excellent]
"This year,

remind her who she works for

by giving her

a bonus!"

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Women want financial security
Posted by: PaulK on Dec 20, 2007 3:29 PM   
Current rating: 2    [1 = poor; 5 = excellent]
I can't blame them for that. They marry doctors.

They also want love, someone whose heart isn't cold as ice.

Within those parameters, women put out for doctors, for bald fat ugly guys who are loaded, and for some real losers who just managed to act loving for a night.

A lifetime love or a soul mate is a big gamble, and people ante up big time, both men and women, both with big money and with sexual availability. That's when the diamond merchants swoop in.

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Best present ever
Posted by: sflyte120 on Dec 20, 2007 3:44 PM   
Current rating: 5    [1 = poor; 5 = excellent]
My boyfriend just gave me my Christmas present a little early. It's a nice notebook (which, to be truly mercenary about it, probably cost around $10) into which he copied 100 pages of poems - some of my favorites, some of his - by hand, so I'd have something to take with me when I go abroad for a few months. He's been working on it since the beginning of November.
I can't imagine a better or more thoughtful gift. Any woman who'd prefer diamond earrings over such a considerate and heartfelt present deserves being bought.

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» lucky you! Posted by: Ames
The Price Is Right (If You Can Afford It)
Posted by: penobscotdziekuje@yahoo.com on Dec 20, 2007 3:58 PM   
Current rating: 5    [1 = poor; 5 = excellent]
This was a poignant article. How many of us feel pressured to buy something that may take six months to a year to pay off, and wondering if the gift would make her love us in the end?
A diamond necklace? A new BMW 7 Series? A trip to some remote Pacific island?
Regardless, money can't buy love-albeit temporary.
But I detest the thought that we can call women whores and name the price for their affection if it's right. Is this an idea from Donna Summer's "Bad Girls"?
No one should feel pressure-both women and men-to buy a gift that may lead to more debt. The idea, then, is to share our love and desire for each other-and that is something you cannot put a price on.

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Republicans, Hatred of Women, and Market Equivalence
Posted by: igoeja on Dec 20, 2007 4:41 PM   
Current rating: 5    [1 = poor; 5 = excellent]
When people respond to what they look for in a partner, men and women respond similarly, expressing preferences for intelligence, personality, humor, etc., but somewhere the lists diverge, with women saying career for men and men saying good body for women. There is some truth to the idea that women want successful men, but no more true than men focus on women's bodies. Regardless, there is much more to the mix. Are there women that marry for money? Sure. Are there men that only care about women's looks? Sure.

Simplistically, women can be categorized as looking for providers or exciters. I'm in the exciter category, and most of my partners have been my own age, similar in education and appearance. I am fairly successful, with a six-figure income, athletic fitness, and height, but my partners have never been women looking for a provider, the proverbial breadwinner. I wouldn't want them anyway.

Many women looking for successful men are successful and ambitious in their own right, and maybe the hostility comes from men snubbed by successful women, and don't realize that they are being snubbed because of class issues, not just a lack of money.

One also wonders if hostility expressed toward women in these forums on this kind of topic is a Republican slant, knowing the obvious anti-egalitarian stance of the right wing, and knowing that men are proportionally more Republican than women. The derision expressed about women, seems more a tool to intimidate and oppress, rather than a legitimate complaint.

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Who in the hell is still buying diamonds?!
Posted by: Morgaine Swann on Dec 20, 2007 4:56 PM   
Current rating: 5    [1 = poor; 5 = excellent]
Don't people realize that little African kids get their limbs hacked off over these stupid rocks? There is nothing that would get me to wear one.

On the other hand, there is nothing that would get me to marry an idiot who thought he could buy me, or tolerate a guy who thinks sex is a commodity. That eliminates a lot of guys in this world.

I guess these guys are getting what they paid for - venal, soulless women who care more about money than who they have to sleep with to get it. The fact is that there are plenty of men just this pathetic, and plenty of women just that cold. Both genders can be shallow and greedy. The question is when will we create a society that stops rewarding this behavior by making it look cool?

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cisc
Posted by: cisc on Dec 20, 2007 6:02 PM   
Current rating: 5    [1 = poor; 5 = excellent]
Some of the comments here make me shudder. I was married to a guy who took ten years to figure out women do like Christmas and Birthday presents. He was also the most honorable, gentle, humble, sweet human being. All I can say to some of these men is you get what you give. If you think sex is a commodity to be bought, how sad for you. You will never feel anything deeper than your cynacism will let you. An old friend of mine informed me 80% of women marry to be supported and 50% of children don't belong to the legal father. I asked him how it was that he loved sex so much and held women in such low regard, havn't heard from him in awhile, oh, and what a terrible surprise-he is a christian conservative. Amazing how their faith allows for all the sexual freedom they require, and all the materialism they need to buy it and mutual respect, friendship, and personal responsibility totally escape them. Somewhere my late husband is smiling-he never could stand that guy!

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Seen that email about the upgrade from boyfriend 5.0 to husband 1.0? Really offensive.
Posted by: CliveStaples on Dec 20, 2007 7:32 PM   
Current rating: 5    [1 = poor; 5 = excellent]
It's easy to get caught up in straw man thinking and hasty generalizations. Keep in mind that people who spend time using their brains at boards like these are probably not going to fit the easy gender stereotypes.

As a woman, though, I must say I get heartily tired of co-workers talking about what their boyfriends/husbands give them. I've also recently received an email parodying tech support questions about a computer program where supposedly the woman upgraded from boyfriend 5.0 to husband 1.0 and now the flowers 1.0 and jewelry 1.0 have malfunctioned. WOMEN are forwarding this!! Why, oh why, must we perpetuate these harmful stereotypes? Don't men do enough of that?

If I want something, I buy it. Usually books or computer equipment. My husband does the same. We rarely buy each other anything. He spends half-an-hour at a time stroking my hair as we lie in bed and talk. Believe me, after that, I'm ready to reciprocate in any fashion he would like. It's lovely. Neither of us has much money, but we don't care.

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Happy Holidays, Honeys
Posted by: Sojourner on Dec 20, 2007 8:43 PM   
Current rating: 4    [1 = poor; 5 = excellent]
http://www.seekingmillionaire.com/index.php

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Pretty Woman
Posted by: Dboy on Dec 20, 2007 10:19 PM   
Current rating: 3    [1 = poor; 5 = excellent]
As I recall, women flocked to see "Pretty Woman"...a movie that basically says that the only difference between a lady and a hooker is a wealthy man. And the sad part is it might actually be true. Why else would women consider it to be a romantic film? These commercials are just saying what's true; so true in fact that most watching them will have no idea how offensive the ideas are.

dboy

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» RE: Pretty Woman Posted by: astudent
red herring
Posted by: Lushlife on Dec 20, 2007 10:37 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
If my own observations are worth anything (and granted they might not be), it's pretty clear that most of what the evo psychs squawk about can be explained by the simpler mechanism of assortative mating--i.e. that it's "natural" for like to seek out like. In short, shallow, materialistic women gravitate toward men who are willing and able to indulge that tendency. Of course, misogynists love to obsess over the relatively rare case of a couple that's wildly mismatched on this dimension--she expects shiny, expensive things, he wants to quit his job and teach inner-city kids (or some such variation of the "girl craves status while the guy just wants to escape the yoke" trope). Far more likely that she just expects him to pitch in to the extent of his capacity, and any discord is caused by his chafing at such expectations. So what might be a totally conventional, if still debatable, need by the woman for the man to carry his weight (and deliberately underachieving in order to spite the world doesn't qualify) gets blown up into gross "materialism" in his retelling.

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You Bought Your Wife, but Checkout the NY Times Weddings
Posted by: igoeja on Dec 21, 2007 4:47 AM   
Current rating: 5    [1 = poor; 5 = excellent]
Rather than ranting about rich, ugly men with beautiful women, why not check out the NY times Wedding pages:

http://www.nytimes.com/pages/fashion/weddings/index.html

Although you will find a few marriages you can deride, most are of very successful, attractive women, marrying very successful men. Most are equivalent in age, as well as appearance.


Examples:

The bride and bridegroom met at Boston College, from which they graduated.

Mrs. Norberg, 27, is an associate specializing in investments within the private banking division of JPMorgan Chase in New York. She is the daughter of ....

Mr. Norberg, also 27, is an account executive in New York for EMC Corporation, a computer storage equipment, software and services company. He is a son ...


Another:

Mrs. Peponis, 37, is known as Meme. She is a partner in Cleary Gottlieb Steen & Hamilton, a New York law firm. She graduated cum laude from Yale and received her law degree from the University of Pennsylvania.

Mr. Peponis, 42, is a managing director in the investment banking division at Goldman Sachs in New York. He graduated from Princeton and has an M.B.A. from Harvard.


The list goes one and on. The idea that you can buy it is more of a male fantasy, spread by the likes of Playboy, where beautiful women vie for the affections of a seemingly successful man.

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Violence of language taken for granted
Posted by: doraroja on Dec 21, 2007 8:43 AM   
Current rating: 3    [1 = poor; 5 = excellent]
I'm interested in the content of this article and find its object worthy of the criticism that it metes out.
However, I find that the language of "your woman" and many implicit assumptions around the idea of 'wife' extremely objectionable. What I mean by that is that the article criticizes the notion of women's affections, loyalty or bodies, being purchased by consumer goods. But at the same time, the idea that there is some other recipe for what is here stated, described, and assumed unequivocally as another form of ownership reproduces that problem. One could say that the ring attempts to stabilize those things (human relationships, social bonds, love) that are profoundly and structurally unstable under capitalism -- a more comprehensive name for the exchange of people and an accompanying sense of our disposability and our reduction to economy and utility. (Georges Bataille would have said that marriage is precisely an arrangement of utility.)

I feel that if there is a real attempt at social change coming from articles on the left, these kinds of language oversights need to be addressed. In particular, gender is very high stakes because its assumptions, its nuclear families, its hierarchies, and its property rights over the woman's body (distortively justified as a pre-capitalist arrangement) are being marketed in tandem with the ideology that not only overtly exports imperialism and global violence and torture, but also smuggles them back in via ideas that are attempting to issue critique.

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Women and Culture
Posted by: Jbuuty on Dec 21, 2007 9:47 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
While some of the early comments are certainly sexist, "Women love money and power, so good handsome men like me don't get enough sex, while ugly nasty men do." they seem to me to be indicative of an underlying issue; culture.

I've lived in several countries, and I find that some societies basically teach girls that being a good woman is related to beauty and keeping men happy. Intelligence and awareness of social and political issues is frowned on, while flirting and being the 'ditzy blonde' type is rewarded. I've found that the US often falls into this category. My daughter, an American university student who grew up overseas, finds American girls to be a little shallow, talking mostly about boys and spending so much time trying to look beautiful.

I believe that the left and feminists truly need to address the issues raised in this article. The left often addresses issues such as pornography and sexual 'promiscuity' as freedom issues, when more often they are issues of society painting women into the mold of playthings for rich white males. Women need to be free to relate and function in society in ways that are completely unrelated to sex and 'attractiveness'.

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environment
Posted by: Racumin on Dec 21, 2007 10:33 PM   
Current rating: 5    [1 = poor; 5 = excellent]
It's all about where you choose to be. I've never been with a girl that was like that, but then I don't live in the suburbs, don't have a normal 9-5, don't go to singles bars, etc. Every girl I've been with has been great. They never expected anything expensive. I don't believe in any kind of expected gift giving anyway, i.e. christmas, anniversaries, valentines, etc. Doesn't the expectation totally defeat the purpose of a gift? My partners usually agree and I don't have any problems finding partners.

If you submerse yourself in a consumption driven environment, you're going to find consumption driven people. I don't believe that it's something women are hard-wired for. It's hard to see that when you live in such a materialistic country though.

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» RE: environment Posted by: NoKidding
» RE: environment Posted by: graffen48
Next Christmas, my diamond may save my life...
Posted by: hopeanddespair on Dec 22, 2007 7:15 AM   
Current rating: 5    [1 = poor; 5 = excellent]
When my husband paid for my conflict-free diamond, I thanked him and chuckled that the real reason I wanted the carbon rock was that it may save our lives in the future. Do you think that some privatized, paramilitary jack-booted thug will accept my diamond ring that I have been smuggling in my ass after being unloaded from a cattle car that has brought me to Camp Gulag USA in some northern plains state? Through out time women have used their jewelry to barter for the lives of their loved ones in times of police state crisis.
Since we are on the brink of another collapse, I thought it might be a good investment.

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» If things get that rough.... Posted by: jparsons
Children are whores too
Posted by: Lilykins on Dec 22, 2007 12:08 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Ok, I haven't read all the comments, or even the whole story, but commercials also portray parents buying their children's love with ipod and telephones. It's just the way advertising works, makes us feel vulnerable, flawed, unlovable, then gives us a product that will "solve" that.
I don't believe women like money any more or less than men. Perhaps this belief comes from the fact that for many earlier generations women HAD to rely on their husbands to support them. And even today, women make less per hour than men in the same positions, with the same education and job experience. Also, women are the primary care givers of children and elderly dependants, and we still do more of the housework....all hard work, all necesary jobs, but NONE pay a dime on income. Therefore, women DO want/expect some finacial support when they spend much of their time working for free.

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Not up to Alternet standards
Posted by: sheena2u on Dec 22, 2007 3:17 PM   
Current rating: 3    [1 = poor; 5 = excellent]
This article is not up to the standards I expect from Alternet. Rather than making a well supported argument, the article was inflammatory, crude, and sensationalistic. The article as a whole did not express a point that was novel or worth making.

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A bunch of guys here who haven't gotten laid in a while...
Posted by: g on Dec 23, 2007 1:25 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
... or at least this is what their comments make me think. Hey guys: how about reading a book, taking a shower, or, you know, learning some manners?
By the way, I am one of those wives who would kick her husband's butt back to the store if he showed up with one of those costly, blood-drenched baubles. When we buy costly presents, they are presents for both-a trip or something like that.

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You're All out of the Loop
Posted by: gellero on Dec 26, 2007 5:44 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
This is how it is from someone who knows....I was raised modestly, have modest wealth now, but was married into an extremely wealthy family.
The baubles you see advertised on TV are trinkets for the masses. An outward sign of false wealth, something like a stainless/gold Rolex for hubby. Just sets you apart from your less well off friends. And for married couples, this at least indicates to a girl's friends that HER hubby made something (at least financially) of himself. It's HER status....love has nothing to do with it.

NOW...for the 98% of you who have never floated in circles of wealth.....this is the real story.

Diamonds ARE a storehouse of wealth. A 10 carat gem quality diamond that cost $400,000 - $800,000 will always have value. Not so with a $1000 tennis bracelet bauble. Shopping mall junk for the hoi poloi .

And in those families with wealth, the STATUS of the the MAN and his woman is dramatically enhanced. And enhanced among peers.......they could care less what a store clerk thinks. They are NOT bought for love or affection. They usually have a stable relationship. And, since the wife ( girlfriends never get this kind of stuff......a Rolex will suffice for them ). - usually didn't acquire most of the wealth - SHE gains status amongst her peers by showing what a successful guy the father of her children is. And the man gains status by showing that he actually believes in marital stability by buying his wife something the masses only ever see in an advertisement.

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» RE: You're All out of the Loop Posted by: morticia