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The Condom Ad Too Sexy for CBS and Fox

Posted by Guest Blogger at 3:25 PM on June 18, 2007.


Vanessa Valenti: CBS and Fox are refusing to air an ad for Trojans because they feel it's too frank about sex. Strange, since they never show such restraint during the Super Bowl.
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This post, written by Vanessa Valenti, originally appeared on Feministing

Two major broadcasting companies have rejected a new Trojan ad along with a new campaign because it focuses on pregnancy prevention rather than "health-related issues" such as STIs.

I will admit the ad is your typical mainstream condom commercial; heterosexual and model-like women wandering through a bar surrounded by a bunch of a pigs...literally. Well, I'll just let you watch it.

So do I like the commercial? Not particularly, but I looked through the website of this new campagin Trojan is launching titled "Evolve," and it definitely sounds like one I'd be willing to support: they discuss the misinformation that abstinence-only programs put forth about the inefficacy of condoms, the fact that often ideology is often promoted over real information, and their intent to put forth the message that "sex isn't an unhealthy thing needs to be policed or demonized."

The ad is being aired tonight on a number of networks, except FOX and CBS who refused to air it. Fox's reasoning was that "contraceptive advertising must stress health-related uses rather than the prevention of pregnancy," and CBS wrote, "while we understand and appreciate the humor of this creative, we do not find it appropriate for our network even with late-night-only restrictions."

Funny thing is that while even the New York Times piece on this contends that TV networks restrict ads with a somewhat sexual nature like Viagra for late night and early mornings, every year the Superbowl manages to stick in a Cialis, Levitra or Viagra commercial or two in there; in fact, both Levitra and Cialis ads were featured in Superbowl XXXVIII which was - what do you know - aired on CBS..

Click here to read the rest of this post.


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Just as well...
Posted by: Logic's Edge on Jun 19, 2007 4:10 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
any company that protrays men as pigs can take their product and shove it you know where.

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» RE: Just as well... Posted by: Ron in OH
Fox is such a hypocrtitical network, but then that is no surprise.
Posted by: Ellie1 on Jun 19, 2007 12:13 PM   
Current rating: 5    [1 = poor; 5 = excellent]
They have some of the "bluest" (remember that term?) shows on non-cable tv, yet they pretend to be so damned moral. Typical Republican hypocrits. All that matters is money, the truth be damned. Did these rotten hypocrits remember that there is a commandment that says, "Thou shalt not bear false witness"? That, my dear Repukes, means LYING, and you are so guilty of that, in moral and legal terms, among a lot of other transgressions. And there are nine more you are also guilty of, especially the one that says, "Thou shalt not kill." No where does it say "Thou shalt kill only those you deem worthy of killing who may do you harm." To me that defines George Bush.

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