Activists "Let it Out" on Kleenex... [VIDEO]

Posted by Evan Derkacz at 8:38 AM on April 2, 2007.

It's repulsive enough that Kleenex actually boasts that its tissues come from "virgin forests," but do we really want to explore the pyschosocial meaning of the appeal of razing said "virgin" forests?

No. Not really.

But we certainly DO want to watch and forward this video from Greenpeace's action to raise awareness of this irresponsible corporate behavior.

There are at least two reasons why you don't want to miss this: 1.) It's fun. That's all. That's the important part of any activism. It makes the lives of the people who do it more exciting, fun and meaningful -- which this action clearly does and 2.) They're not calling anyone evil or advocating for the disbanding of Kleenex's parent company Kimberly Clark. They're just saying, you know, please stop this totally unnecessary and irresponsible behavior so we can blow our noses without worrying about sullying some virgin.... er, forest.

More info on the campaign HERE.

Tagged as: activism, corporate responsibility

Evan Derkacz is an AlterNet editor. He writes and edits PEEK, the blog of blogs.