Wanted: A New Slogan for Coal

Posted by Bruce Nilles, Sierra Club at 2:33 PM on November 21, 2008.

With dozens of new coal plants across the country now on hold because of last week's ruling requiring a second look at carbon emissions, the coal industry is stepping up its game. Already in Kansas they've sued the Sebelius administration in an attempt to prevent states from acting to fight global warming. 

We're stepping up our game in response and need your input. 

Already through our new website and online video at CoalIsNotTheAnswer.org, tens of thousands of people have learned the truth about coal -- revealing the reality behind the coal industry's slick $40 million advertising campaign that masks the harmful and polluting nature of coal-fired power plants.

Now it's time to take the truth about coal to the masses. As part of our campaign to rebut the coal industry's misleading claims, we need your help coming up with a new slogan for coal.

It's easy, just go to CoalIsNotTheAnswer.org and enter your submission. If we like your idea, we'll use it in an upcoming advertising campaign. In fact, we'll be using a lot of entries.

The best entries will be featured prominently on a mobile billboard sent around D.C. and straight to the coal industry's headquarters. (Don't worry we've made sure our campaign is carbon-neutral, which is more than we can say about the coal industry!)

Some of my favorites thus far are:

Coal: 19th Century Solutions for 21st Century problems

Coal: It's the Same Old Soot

Clean Coal Is Just Dirty Business

COAL: Contaminating Our Air & Lungs

Now it's your turn - Go check out the submissions and enter one of your own today.

Tagged as: coal