GRITtv With Laura Flanders: Obama’s Win, Was It Marketing Or a Movement?

Posted by Staff, AlterNet at 1:17 AM on November 19, 2008.

Update: This segment of GRITtv has already aired. Please tune in next Wednesday here at AlterNet for another live segment at Noon (EST), 9am (PST). Check out GRITtv for more great programming.

Barack Obama raised a record amount of money in his campaign against John McCain. At the end of September he had amassed a total of $605 million from more than three million donors. And a lot of that money came from small donors who gave again and again or volunteered for the campaign. He built a small army of regular people who spread across the country and generated enthusiasm rarely seen in contemporary American politics.

It was groundbreaking and impressive, but how did Obama win -- was it marketing or a movement? Personality, policy or a perfect storm?

Today on GRITtv MATT TAIBBI, BENNETT ZIER, and BILL FLETCHER on how Obama won.

Tagged as: barack obama, matt taibbi, laura flanders, grittv, bennett zier, bill fletcher