sdryjse | AlterNet

Starbucks new PR stunt

Posted by Lakshmi Chaudhry at 12:16 PM on December 14, 2005.

Coming soon to a car near you.

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Gawker highlights the latest publicity stunt from Starbucks:

This is not someone who has innocently and accidentally left her coffee cup on top of her car. This is someone who is being paid to drive around the city with a coffee cup affixed to the top of her car, so that when people start shouting from the sidewalk, or honking from alongside, to let her know she has coffee on her roof, she can yell back, "Yeah, I know. Happy holidays from Starbucks!" [Gawker; photo courtesy Bucky Turco]

Like we need another excuse for road rage during this time of the year.

Lakshmi Chaudhry is a senior editor at In These Times, and the former senior editor of AlterNet. You can write to her at lakshmi@alternet.org.

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Also by Lakshmi Chaudhry
So long, farewell Sadly, it's time to say goodbye to this blog. January 9, 2006.	Happy holidays Lakshmi Chaudhry is taking a much-needed computer-free vacation. She'll resume blogging sex, life and politics when the new year rolls around. December 16, 2005.	Jimmy Carter goes X-Files The former prez offers up tales of the bizarre. December 16, 2005.	How not to catch a terrorist Iraqi security forces reveal stellar aptitude for incompetence -- no doubt thanks to their excellent training by the Pentagon. December 16, 2005.	George Clooney hearts Hillary ... Not! Being dissed by a Hollywood hottie is just no fun. December 15, 2005.

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Will somebody get hurt? Please.... [Report this comment] Posted by: lamar on Dec 14, 2005 4:14 PM Current rating: Not yet rated [1 = poor; 5 = excellent] When somebody gets hurt trying to save the Starbuck's lady from spilling coffee all over her head, I want to be the lawyer to sue. Please!!!!!!!!! [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5] The stupid hurts. [Report this comment] Posted by: Samantha Vimes on Dec 15, 2005 12:07 AM Current rating: Not yet rated [1 = poor; 5 = excellent] So, their gimmick hangs on people feeling a sense of responsibility to try to keep the apparently clueless driver from harming car/self/bystanders with coffee spillage, only to reveal it was a mindfuck. And they expect people not to be angry? [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5] Seattle's Worst [Report this comment] Posted by: alterzet on Dec 15, 2005 12:38 AM Current rating: Not yet rated [1 = poor; 5 = excellent] Washington state seems to offer the world the worst monsters. From Boeing giant, to Microsoft blood suckers, to greedy Starbucks, the world is infected with poisons from a seemingly nice state. The aggressive marketing strategy carried out by Starbucks has discouraged me to the point of boycotting. I have not been to a Starbucks for over two years and am proud of myself for doing this. Domination and greed are the two operating principles from monstrous corporations from Washington. The world is going to get sick of them soon. [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5] That's nothing ... [Report this comment] Posted by: just john on Dec 15, 2005 7:30 AM Current rating: Not yet rated [1 = poor; 5 = excellent] ... compared to what we got planned for the re-release of Raising Arizona! [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5] The real reason [Report this comment] Posted by: mcurtis on Dec 15, 2005 12:45 PM Current rating: Not yet rated [1 = poor; 5 = excellent] Actually these people that are driving around with the Starbucks cup on their car's aren't just yelling happy holidays. They give out free drink coupons to good samaritans. Yea it's kind of silly, but not really "Evil Corporation" behavior. And really, Starbucks isn't so terrible. It's not every company that gives their employee's health care when they only work 20 hours a week. [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5] » RE: The real reason Posted by: Samantha Vimes Where [Report this comment] Posted by: russianblue1 on Dec 16, 2005 7:31 AM Current rating: Not yet rated [1 = poor; 5 = excellent] can I get an application for THAT job? [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5] sdryjse [Report this comment] Posted by: tukurion on Mar 4, 2007 5:58 PM Current rating: Not yet rated [1 = poor; 5 = excellent] VERRY SORRY Sharon Lewis Jason Robinson Paul Roberts Ruth Jackson Thomas Young Patricia Garcia Anthony Martin Helen Thomas Kevin Walker Sarah Rodriguez Kimberly Miller Maria Gonzalez Daniel Adams Sarah White Barbara Lopez George Miller Margaret King Donna Young David Jones Mark Lewis Kenneth Gonzalez John Perez Deborah King Jennifer Collins Helen Carter Michelle Taylor Linda Jackson Maria Phillips Mary Edwards Michelle Green Thomas Johnson Elizabeth Carter George Turner Patricia Lewis Elizabeth Harris Barbara Campbell Paul Allen Laura Clark Donald Williams Patricia Jones Nancy Baker Richard Hall Anthony Smith Steven Nelson Paul Wilson Charles Parker John Thomas Sarah Lopez Susan Wright Elizabeth Collins VERRY SORRY [« Reply to this comment] [Post a new comment »] [Rate this comment: 1 - 2 - 3 - 4 - 5]

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» RE: The real reason Posted by: Samantha Vimes