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Is Frank Luntz switching sides?

Posted by Joshua Holland at 11:38 AM on February 14, 2006.


Second question: should they want him?
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There's bad blood between Frank Luntz, the Republican über-spinmeister widely credited for his communication skills, and John Boehner (R-OH), the newly-anointed House Majority Leader.

At a recent Republican retreat, Luntz was scheduled to make a presentation to legislators, but was bumped from the lineup and didn’t attend. He said it was just a matter of scheduling.

But according to the WaPo, Luntz was disinvited at the behest of Boehner. Their feud goes back to when Luntz picked what was then the right horse in the 1998 race for House GOP leadership:

According to several Republican party strategists, newly elected Majority Leader John A. Boehner (Ohio) made it clear to members that if Luntz was going to the retreat, he wouldn't be in attendance. Boehner's office declined to comment on the story.
Luntz was instrumental in the creation of the "Contract With America" -- the document widely credited with delivering Republicans the House majority in 1994. Boehner's relationship (or lack thereof) with the pollster goes back -- at least -- to late 1998, when Boehner was seeking to hold onto his job as House GOP Conference chairman. […]
Luntz said at the time that Boehner made a "big mistake" by criticizing Gingrich, and he heaped praise on Rep. J.C. Watts (Okla.), who was challenging Boehner for the conference chairmanship. Watts beat Boehner -- throwing the Ohioan unceremoniously out of leadership.
Now Boehner is back on top. And there are rumors around DC that Luntz may be looking to jump over to the Dems, especially after Senate Minority Leader Harry Reid (D-NE) invited Luntz to a retreat the Dems' are going to hold in April.

This is just DC cocktail party chatter at this point - Luntz is making a presentation to House Republicans tomorrow.

But if it were to pan out, Luntz -- who brought us "tax relief" and the rule that anytime you want to slash funding for a program you call it "reform" -- would give the Dems something they lack in their pool of strategists: a winner.

Over at MYDD, the story has created a very modest amount of hand-wringing. Luntz is … well, slimy. As a party-switching hired gun, could he be trusted?

I think that's off the mark. These guys are all shallow political operatives without excessive amounts of ideological purity or real loyalty. Given that Democrats consistently poll better than Republicans on most of the issues and then lose, I think a real messaging guy can only be a benefit, even if he is a hack who’s lost favor within the GOP leadership.

Digg!

Joshua Holland is a staff writer at Alternet and a regular contributor to The Gadflyer.


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Agreed...
Posted by: drone on Feb 14, 2006 1:06 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
here. That would be a pretty interesting switch. You would hope they'd come over like David Brock did, but not everyone's cut out for epiphanies, I guess. I just don't see him ditching the cash out of a personal feud is all, but it's amusing to think about. Luntz is a pig but very, very good at what he does.

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» RE: Agreed... Posted by: JSquercia
» RE: Agreed... Posted by: drone
For the record...
Posted by: Chris420 on Feb 14, 2006 1:54 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
...Harry Reid is from NV, not NE.

Chris

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Use Luntz, don't let him use us.
Posted by: doinaheckuvajob on Feb 21, 2006 12:55 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Luntz is top notch at polling, focus grouping, framing and messaging. He is also completely immoral and will use almost any tactic to win. That means if he works for Dems, he needs to be monitored. No need to be push polling and doing other things he might suggest that drag the process down into the worst of things. However, his consultation on message framing in legit ways plus the fact he knows the Repubs inside out is terrific. No question, we should use him, but not let him use us. Pay him the big bucks and whatever else he wants as long as he delivers. We'd have to be stupid not to. Political consultation is not a moral art, it's about money, pride, winning, etc. However, the Dems must be held accountable and show they will keep the country from sliding further into dirty trickery. They have to do it different from the Repubs, be tougher, but stay cleaner. We have to hold them accountable. So yeah, hire Luntz if he's fed up with Bonehead Boehner & Turd Blossom. We desperately need a few more Carvilles and our own Roves, but hold them to a higher moral standard.

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What Luntz is probably about
Posted by: doinaheckuvajob on Feb 21, 2006 1:05 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Luntz seems like the typical Washington persona you see in the consultants and news media (like Chris Matthews) who view politics as a business, and form their alliances based on their clients on a personal level. If they feel their client treats them nicely, they like them. They don't care about their politics and the consequences of them except insofar as it affects them personally like a tax cut might. In that respect, they are as quintessentially American as Ken and Barbie who don't follow the news beyond a headline. That explains Luntz' dislike of bonehead Boehner to the point of considering switching sides. And who knows, maybe he thinks the Repubs have gotten just too awful. He is also an immoral, amoral a-hole from my viewpoint. He represents just about everything that's wrong with the system, someone without ethics who creates p.r. about morality for simpleton American voters. But then, if he'll work for the Dems, as Truman once said, "thank god he's our s.o.b.".

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