Stories by Richard Girard

Richard Girard is the corporate researcher at the Polaris Institute.subscribe to Richard Girard's rss feed

Bottled Water Industry Targets a New Market: The Global South

Posted on Jun 15, 2009, Source: Polaris Institute

Market reports predict that over the next four years sales of bottle water will grow most quickly in Asia, Latin America and Africa.

Bottled Water Industy Faces Downward Spiral

Posted on Mar 11, 2009, Source: Polaris Institute

These are desperate times indeed for bottled water companies, which means they're resorting to desperate measures.

Where Have All the Water Fountains Gone?

Posted on Oct 29, 2008, Source: Polaris Institute

New buildings are being constructed without water fountains, and existing buildings are decommissioning older fountains.

Why For Profit Water Companies Are Behind a Bottled Water Backlash

Posted on Jul 31, 2008, Source: Polaris Institute

In the UK, private water delivery companies see bottled water as a direct competitor for their product, tap water.

Why the Oil Industry Benefits from Bottled Water Sales

Posted on Jun 26, 2008, Source: Polaris Institute

The PET plastic bottles used for bottled water can all be traced back the world's biggest oil giants.

Coke's CEO Dishes: The Company Plans to Prey on Unsustainable Urbanization

Posted on May 29, 2008, Source: Polaris Institute

While water shortages are getting worse in areas of increasing urbanization, Coke is digging in their heels there to make more money.

Coke and Pepsi's New Marketing Strategy: Pull at Your Heart Strings

Posted on Mar 14, 2008, Source: Polaris Institute

The big bottled water companies are trying to counter negative press by tying their products to charitable causes.
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