Stories by George Lakoff

George Lakoff is the author of Don't Think of an Elephant: Know Your Values and Frame the Debate' (Chelsea Green). He is Professor of Linguistics at the University of California at Berkeley and a Senior Fellow of the Rockridge Institute.subscribe to George Lakoff's rss feed

Conservative Frank Luntz Has Set a Trap for Progressives -- Here's How to Outsmart Him and Boost the Occupy Movement

Posted on Dec 6, 2011, Source: AlterNet

Progressives' basic morality needs to be talked about over and over again, in every corner of the country.

Lakoff: How Occupy Wall Street's Moral Vision Can Beat the Disastrous Conservative Worldview

Posted on Oct 20, 2011, Source: AlterNet

OWS has a progressive moral vision. They're protesting the disastrous effects that have come from operating with a conservative moral, economic, and political worldview.

Lakoff: How to Rescue the American Dream from the GOP's Nightmare

Posted on Jul 28, 2011, Source: AlterNet

The Republicans are redefining "democracy"--but it's time to remember what the real dream of democracy meant.

Obama Returns to his Moral Vision: Democrats Read Carefully!

Posted on Apr 18, 2011, Source: AlterNet

The President's budget speech presented a straightforward idea of right and wrong that he correctly attributes to the founding of the country.

The Dems' Tepid Approach to What's at Stake in Wisc. Is Helping Conservatives Destroy Unions, Defund the Democratic Party and Take over the Country

Posted on Feb 26, 2011, Source: AlterNet

The Wisconsin protests are about a lot more than budgets and unions -- and the Dems need to get out on front or reap the whirlwind.

What the Right-wing Assault on Women, Unions, the Environment, Health Care and PBS Is All About

Posted on Feb 19, 2011, Source: AlterNet

Budget deficits are a ruse to conservatives. What they really want to do is change the basis of American life.

The Dems Need to Speak to Progressive Values, or Else Lose Badly Come November

Posted on Sep 2, 2010, Source: AlterNet

Only moral leadership backed by actions effective communication can excite the Obama base once more. Without it, the Democrats will lose big.

Lakoff: Why Conservative Lies Spread and What Progressives Can Do to Fight Them

Posted on Jul 9, 2010, Source: AlterNet

When Democrats use conservative language to promote their agenda, it ultimately creates more support for Republicans.

Obama Administration on the Verge of Giant Sell-Out to Conservatives -- How to Stop Them

Posted on May 21, 2010, Source: AlterNet

The Obama Administration's move to the right is about to give conservatives a victory they could not have anticipated, even under Bush: the privatization of public housing.

It's Not Enough to Criticize Obama: Citizens Need to Take Action

Posted on Jan 25, 2010, Source: AlterNet

President Obama abandoned the movement that started under his campaign. Here is look at what is required, and how a version of it is forming in California.

47,000 Women Could Die As a Result of the New Mammogram Guidelines

Posted on Nov 25, 2009, Source: AlterNet

Cost-benefit analysis can kill. Scaling back on mammograms, as a government task force suggested, could result in 47,000 unnecessary deaths.

Obama and the Dems Just Sound Too Wonky on Health Care

Posted on Aug 21, 2009, Source: AlterNet

Barack Obama ran the best-framed presidential campaign in history. How is it possible that he and his team are communicating so poorly on health care?

Conservatives Are Waging a War on Empathy -- We Can't Let Them Win

Posted on Jun 1, 2009, Source: AlterNet

Conservatives are trying to redefine empathy as irrational personal feeling. In fact, empathy is the basis of our democracy and must be defended.

How We Talk About the Environment Has Everything to Do with Whether We'll Save It

Posted on May 20, 2009, Source: AlterNet

The American public's understanding of the environment is crucial -- the future of our earth and every living being depends on it.

7 Reasons Why Obama's Speeches Are So Powerful

Posted on Feb 24, 2009, Source: AlterNet

The president is using his enormous skills as a communicator to express a moral framework.

What Biden Needs to Do to Nail the Debate

Posted on Oct 1, 2008, Source: AlterNet

Even with Palin's inexperience and ignorance of world events, she should not be underestimated. Here's how Biden can win.

Don't Think of a Maverick! Could the Obama Campaign Be Improved?

Posted on Sep 11, 2008, Source: AlterNet

Obama's task is to reveal McCain as an elite DC insider and to convince conservatives to believe in Obama's leadership abilities.

We've Got One Week Left to Stop One of Bush's Worst Environmental Attacks

Posted on Sep 8, 2008, Source: AlterNet

A simple redefinition of terms will destroy the Endangered Species Act in less than a week if we don't act now.

Lakoff: Palin Appeals to Voter Emotions -- Dems Beware

Posted on Sep 1, 2008, Source: AlterNet

The initial Democratic response to Palin indicates that many Democrats have not learned the lessons of the Reagan and Bush years.

What Made Obama's Speech Great

Posted on Mar 26, 2008, Source: Open Left

The true power of the speech is that it does what it says. It not only talks about empathy, it creates it.

Why Voters Aren't Motivated by a Laundry List of Positions on Issues

Posted on Feb 28, 2008, Source: The Rockridge Institute

How politicians communicate has more influence than policy details. Why else would the public accept destructive practices like domestic spying?

MoveOn Ad Exposes the True Betrayers

Posted on Sep 17, 2007, Source: AlterNet

The hubbub over MoveOn's "General Betray Us?" ad in the New York Times revealed that the Bush Administration and its active supporters have betrayed the trust of the troops and the American people.

There Is No Political Center, There Are No Centrists

Posted on Aug 20, 2007, Source: AlterNet

"Centrism" is the creation of an inaccurate self-serving metaphor which marginalizes the progressive cause, and it is time to bury it.

Progressive Taxation: Some Hidden Truths

Posted on Apr 16, 2007, Source: AlterNet

Through unfair tax cuts paid by the wealthy and the cost of Iraq, our national wealth is being drained and the American infrastructure allowed to fall apart.

Bush: It's Escalation, Stupid.

Posted on Feb 15, 2007, Source: AlterNet

The media and progressives' ability to reframe Bush's plan to send more troops to Iraq has changed the public's perception of Republicans' Iraq agenda.

Bush 'Staying the Course' Right Over a Cliff

Posted on Oct 30, 2006, Source: AlterNet

What the president is discovering is that it's not so easy to make us forget his position on Iraq: The laws of language are hard to defy.

12 Traps That Keep Progressives From Winning

Posted on Sep 26, 2006, Source: AlterNet

Progressives need to start talking about values and avoid the common pitfalls that cause us to lose voters' hearts and minds.

How Bush's Metaphorical War Became Real

Posted on Sep 11, 2006, Source: AlterNet

The 9/11 attacks were a crime -- a crime against humanity. But Bush called it a war, then used that frame to justify an invasion he had planned since his first days in office.

Bush Is Not Incompetent

Posted on Jul 3, 2006, Source: AlterNet

Bush's bumbling folksiness causes progressives to disregard him -- but he has been overwhelmingly competent in advancing his harmful conservative agenda.

Framing Katrina

Posted on Oct 18, 2005, Source: The American Prospect

With millions of Americans displaced, injured or dead in the disaster's aftermath, America watched modern conservative ideology -- less government, lower taxes, a strong defense -- crumble.

The Post-Katrina Era

Posted on Sep 6, 2005, Source: AlterNet

Katrina's tragic consequences were not just due to incompetence, natural disaster, or Bush policies (though he is accountable). This is a failure of moral and political philosophy.

War on Terror, Rest in Peace

Posted on Aug 1, 2005, Source: AlterNet

Though politically useful for Bush and his minions, the 'war frame' never fit the reality of terrorism. It was successful at consolidating power -- but counterproductive in dealing with the real threat.

The 'Language of Values' in Politics

Posted on Jul 21, 2005, Source: AlterNet

Renowned cognitive scientist George Lakoff expounds on how moral and spiritual beliefs affect political beliefs and actions.

Start Making Sense: Is Liberalism Dead?

Posted on Jun 16, 2005, Source: AlterNet

Is liberalism dead? What will it take for us to bring about a rebirth of inspiration, hope and optimism for a new American future?

Start Making Sense: How To Talk To America

Posted on Jun 7, 2005, Source: AlterNet

Those who dwell in the nation's progressive oases must learn to communicate and connect with a much broader swath of Americans. Our panel of progressive thinkers tackles the problem.

The Foreign Language of Choice

Posted on Jun 2, 2005, Source: AlterNet

Winning the debate over unwanted pregnancies requires Democrats to embrace four powerfully moral ideas -- and none of them have to do with 'choice.'

Excerpt: Interview with George Lakoff

Posted on Apr 20, 2005, Source: AlterNet

An excerpt from the Start Making Sense section Understanding the Right Wing.

The Progressive Morality

Posted on Nov 24, 2004, Source: The Nation

If progressives communicate their values clearly, most people will recognize them as their own, and more deeply American than those currently put forth by conservatives.

A Man of His Words

Posted on Sep 8, 2004, Source: AlterNet

In this excerpt from his new book, "Don't Think of an Elephant!" George Lakoff talks about how transforming the language of politics can help win the good fight.

Freedom, Liberty, Freedom

Posted on Sep 3, 2004, Source: AlterNet

George W. Bush yet again used the crutches of "liberty" and "freedom" to frame his candidacy.

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