Diesel's new Action! campaign features fashionable young people shouting in the street and waving protest signs. Is activism the next fad? Or is the mega-corp just out to make a buck?
Think you're too young to make a difference? Hear from three recipients of the 2002 Brower Youth Awards who are doing their part to work for "conservation, preservation and restoration."
Dell's advertising has bombarded young consumers with their "Dude" campaign and boosted sales. Now students want Dell to do something in return -- take responsibility for their eco-hazards.
