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Let's Stop Searching For A "Messiah" And Build A Movement

The Right puts its resources into long-term movement building ... and the Left puts theirs into candidates.

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The moral of the story: the right put its resources into long-term movement building, setting up think tanks, radio shows, even an entire TV network to reach the public to persuade them that conservative ideas would make their lives better. They infiltrated and took over organizations like the National Rifle Association and set up rapid-response organizations to pressure politicians. They deliver for their constituents – the billionaires and their giant corporations – and keep “our side” from delivering for ours, the American people.

On our side the money, resources and effort tend to go into candidates, with so many people looking for a “messiah” candidate to lead them out of the wilderness and somehow convince the public of the rightness of our cause. Then after the campaigns are over, the infrastructure dissolves, the expertise disperses, needing to be rebuilt from scratch two or four years later. It is a remarkably ineffective approach.

Some might say the right’s success came about because there is so much more money on the corporate/conservative side. But we have the numbers. Imagine if 100 million left-of-center Americans gave an average of $100 (27.4 cents a day) each year to build progressive organizations… (Hint: That adds up to $10 billion a year.)

Imagine dozens of fully funded, fully staffed progressive organizations reaching out to all corners of America, employing people to write op-eds, appear on the radio, speak to audiences, knock on doors. Imagine TV commercials telling and showing people how progressive values and a progressive approach to issues would do good things for regular people. Imagine our elections after a few years pushing back against the kind of propaganda we constantly have to hear from the right, usually unanswered.

Money put today into efforts to build an ongoing information infrastructure is money put into every single progressive initiative and candidate in every single future election.

Dave Johnson is a fellow at Campaign for America's Future.
 
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