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Overview | Audience | Special Categories | Ad Products and Specifications
Download this media kit as a PDF.
AlterNet is a highly acclaimed online news source offering original editorial and investigative reports as well as quality independent journalism sourced from the best of progressive media. As a two-time Webby award winning site celebrating its tenth year, AlterNet keeps pace with the increasing public demand for reliable news from trusted sources while filtering out commercialized media's information overload. Reporting 8 million page views and 1.8 million unique visitors per month, AlterNet boasts an exciting community of active citizens advocating for positive change in environmental, human rights and civil liberty, social justice, media and healthcare issues.
ALTERNET MONTHLY TRAFFIC
- 8 million page views
- 1.8 million unique visitors
DEMOGRAPHICS
Gender
Age
- 20-39 21%
- 40-49 19%
- 50-59 32%
- 60+ 28%
Household Income
Education
- Bachelor's Degree or Higher 70%
AlterNet offers category targeted online banners in three special coverage areas:
- Green: Target environmentally-conscious readers on Environment and Water special coverage sections.
- Lifestyle: Influence an audience of savvy media junkies on Media & Technology, Movie Mix and Health & Wellness special coverage sections.
- Politics: Reach a seriously progressive audience seeking new perspectives from the War on Iraq, Democracy & Elections, Foreign Policy, Reproductive Justice & Gender, Drug Reporter, Rights & Liberties, and Corporate Accountability & Workplace special coverage sections.
Display Banners
Choose From Run-of-Site, Category-Targeting and Geo-Targeting.
- 728x90 Leaderboard: $9 CPM
- 300x250 Rectangle: $10 CPM
- 160x600 Wide Skyscraper: $8 CPM
- Category-Target and Geo-Target Placements: $2 CPM add-on per target.
We accept Rich Media, JPEG, GIF and Third Party served ads.
40k max file size.
Animation must be capped at 20 seconds.
Flash ads must be supplied with clickTAGs already implemented.
We accept expandable pending review of creative.
BlogAds
BlogAds provides an easy and cost-effective way to reach up to 1.5 million viewers weekly.
- Premium: Top position on strip out of 2 ad spots, appears on home page: $1,500/week
- Silver: Second position on strip out of 2 ad spots: $1,000/week.
- Core:
Third position on strip out of 6 ad spots: $600/week.
BlogAds consist of graphic and text as follows:
Graphic: 150x200 pixels, 16K max file size for .jpg or .gif; or 32K max file size for Flash.
Text: 32 characters with spaces in headline above graphic; 268 chracters with spaces below graphic.
Email Ad Products
Reach the inboxes of 100,000 opt-in subscribers from Monday-Saturday.
- Stand Alone Email
Customize your message with a banner, text and URL links: $60 CPM.
- General News Email Banner
Top and bottom placement on 270,000 of the following emails: $1,200/week.
- Daily Headlines, Monday thru Saturday.
- PEEK Highlights, Monday thru Friday.
- Most Popular of the Week, Saturday.
- Category-Targeted Email Banner
Top and bottom placement on a choice of the following emails; $300/email newsletter single delivery.
- Health & Wellness, Monday
- Environment, Tuesday
- Rights & Liberties, Wednesday
- Corporate Accountability & Workplace, Thursday
- Water, Thursday
- Reproductive Justice & Gender, Wednesday
- War on Iraq, Friday
- Media & Technology, Friday
- Email Text Sponsorship
Linking message embedded amongst story and blog headlines: $1,200/week.
- Daily Headlines Email Newsletter, Monday, Wednesday, Friday
Banner specs: 468x60 banner; 20K file size max; no animation
Text Ad Specs: 50 word max including headline, message and URL
Please contact Sian Taylor Gowan at 415.871.8111 or advertise@alternet.org for more information or to request a proposal.
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